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Overnight hotel stays 2021
The Swiss hotel industry rallied slightly in 2021, but its numbers remained far below pre-pandemic levels.
Market topics, Hotel overnight stays
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Global marketing report
In 23 markets a total of 34 regional offices ensure the country-specific adaptation of Switzerland Tourism’s marketing campaigns.
Market topics, Organisation
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What Italian visitors want
Italian visitors could be found in greater numbers in Swiss cities. Market manager Christina Gläser explains why.
In focus, Market topics, Summer campaign
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Partner campaigns in Germany
The example of Germany shows the wide range of ways that regions can benefit from a partnership with Switzerland Tourism.
Market topics
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Mike Horn for France
Sheer adrenaline: Mike Horn inspires action thrills in Switzerland – climbing, mountain biking, trail running and more.
Market topics
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Michelle Hunziker for Italy
The darling of Italian TV discovers Switzerland as a sustainable destination and shares her experiences with her fans.
Market topics