The Covid-19 pandemic has shaken the tourism industry but also offers many opportunities to boost its long-term resilience.
Life at 1.5 metres apart
In just two years, social distancing has become an established part of public life – with far-reaching implications for tourism.
Trend: tourism aimed at women
Women’s needs and expectations are becoming more visible – including in travel. That is opening up opportunities for tourism.
Hybrid meeting places
The trend for hybrid events will persist post-Covid. But new content is needed to increase digital engagement and inclusion.
In focus 2021
Women reaching the top
Success for the 100% Women (Peak Challenge) campaign: all-female teams had scaled all 48 of Switzerland’s 4,000m peaks by October 2021.
Brand ambassador Federer
Adding Roger Federer to the Switzerland Tourism team resulted in the most successful global campaign of all time.
The Swisstainable movement
The aim of the Swisstainable movement is nothing less than for Switzerland to be the world’s most sustainable destination.
What Italian visitors want
Italian visitors could be found in greater numbers in Swiss cities. Market manager Christina Gläser explains why.