Main issues in tourism

The Covid-19 pandemic has shaken the tourism industry but also offers many opportunities to boost its long-term resilience.

Main issues in tourism, Swisstainable

In just two years, social distancing has become an established part of public life – with far-reaching implications for tourism.

Women’s needs and expectations are becoming more visible – including in travel. That is opening up opportunities for tourism.

Main issues in tourism

The trend for hybrid events will persist post-Covid. But new content is needed to increase digital engagement and inclusion.

Main issues in tourism

In focus 2021

Success for the 100% Women (Peak Challenge) campaign: all-female teams had scaled all 48 of Switzerland’s 4,000m peaks by October 2021.

Adding Roger Federer to the Switzerland Tourism team resulted in the most successful global campaign of all time.

The aim of the Swisstainable movement is nothing less than for Switzerland to be the world’s most sustainable destination.

Italian visitors could be found in greater numbers in Swiss cities. Market manager Christina Gläser explains why.

The most important key indicators for the year at a glance.