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“Kids4Free” attracts winter guests
The 2018/2019 winter campaign focused on the next generation of snow sports enthusiasts. All told, this attracted 45,000 winter guests to Switzerland.
Campaigns, Winter
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China’s potential in snow sports
The number of Chinese winter guests in the Alpine region is growing steadily. Thanks to an effective network, Switzerland is at the forefront as a winter destination.
Winter, Market topics
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Making winter more convenient than ever
Luggage transport by SBB: simple and free-of-charge during winter 2019/2020.
Winter, Campaigns, Partner projects
In focus 2019
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