“Kids4Free” attracts winter guests The 2018/2019 winter campaign focused on the next generation of snow sports enthusiasts. All told, this attracted 45,000 winter guests to Switzerland.
China’s potential in snow sports The number of Chinese winter guests in the Alpine region is growing steadily. Thanks to an effective network, Switzerland is at the forefront as a winter destination.
Making winter more convenient than ever Luggage transport by SBB: simple and free-of-charge during winter 2019/2020.
The digital gateway to Switzerland The new MySwitzerland.com website focuses even more on user needs. This has proven successful.
Media focus on meetings The meetings sector received a great deal of media attention as a result of the incentive trip of Jeunesse Global and the new “Destination Weddings” visitor segment.
Hiking as an aid against stress A new hiking study shows that people find they can relax while hiking.
Wine tourism Switzerland is only known as a wine destination among connoisseurs. The aim is to change this.
What German visitors want Attracting price-conscious guests from Germany to visit Switzerland. Jörg Peter Krebs, Market Manager Germany, explains how.
