“Kids4Free” attracts winter guests
The 2018/2019 winter campaign focused on the next generation of snow sports enthusiasts. All told, this attracted 45,000 winter guests to Switzerland.
China’s potential in snow sports
The number of Chinese winter guests in the Alpine region is growing steadily. Thanks to an effective network, Switzerland is at the forefront as a winter destination.
Making winter more convenient than ever
Luggage transport by SBB: simple and free-of-charge during winter 2019/2020.
In focus 2019
The digital gateway to Switzerland
The new MySwitzerland.com website focuses even more on user needs. This has proven successful.
Media focus on meetings
The meetings sector received a great deal of media attention as a result of the incentive trip of Jeunesse Global and the new “Destination Weddings” visitor segment.
Switzerland is only known as a wine destination among connoisseurs. The aim is to change this.