The bonds of friendship
A two-nation hiking trail in Singapore (market South East Asia) stimulates curiosity about hiking in Switzerland and symbolises the friendship between the two countries.
Swiss summer pops up in Italy
The pop-up lounge in Milan featured an impressive combination of virtual reality, social media and personal encounters.
Window on another world
On New York’s Fifth Avenue, Switzerland Tourism’s shop windows were seen by 36 million potential visitors.
Hiking to fight stress
A new hiking study shows that people find they can relax while hiking.
In focus 2019
The digital gateway to Switzerland
The new MySwitzerland.com website focuses even more on user needs. This has proven successful.
Media focus on meetings
The meetings sector received a great deal of media attention as a result of the incentive trip of Jeunesse Global and the new “Destination Weddings” visitor segment.
Switzerland is only known as a wine destination among connoisseurs. The aim is to change this.