The bonds of friendship A two-nation hiking trail in Singapore (market South East Asia) stimulates curiosity about hiking in Switzerland and symbolises the friendship between the two countries. Southeast Asia
Swiss summer pops up in Italy The pop-up lounge in Milan featured an impressive combination of virtual reality, social media and personal encounters.
Window on another world On New York’s Fifth Avenue, Switzerland Tourism’s shop windows were seen by 36 million potential visitors.
The digital gateway to Switzerland The new MySwitzerland.com website focuses even more on user needs. This has proven successful.
Media focus on meetings The meetings sector received a great deal of media attention as a result of the incentive trip of Jeunesse Global and the new “Destination Weddings” visitor segment.
Wine tourism Switzerland is only known as a wine destination among connoisseurs. The aim is to change this.
What German visitors want Attracting price-conscious guests from Germany to visit Switzerland. Jörg Peter Krebs, Market Manager Germany, explains what it entails.
