Summer

The bonds of friendship

A two-nation hiking trail in Singapore (market South East Asia) stimulates curiosity about hiking in Switzerland and symbolises the friendship between the two countries.

Summer, Campaigns, Market topics, Southeast Asia

Swiss summer pops up in Italy

The pop-up lounge in Milan featured an impressive combination of virtual reality, social media and personal encounters.

Summer, Campaigns, Market topics

Window on another world

On New York’s Fifth Avenue, Switzerland Tourism’s shop windows were seen by 36 million potential visitors.

Summer, Cities, Market topics

Hiking to fight stress

A new hiking study shows that people find they can relax while hiking.

Summer, In focus, Campaigns

In focus 2019

The digital gateway to Switzerland

The new MySwitzerland.com website focuses even more on user needs. This has proven successful.

Media focus on meetings

The meetings sector received a great deal of media attention as a result of the incentive trip of Jeunesse Global and the new “Destination Weddings” visitor segment.

Hiking to fight stress

A new hiking study shows that people find they can relax while hiking.

Wine tourism

Switzerland is only known as a wine destination among connoisseurs. The aim is to change this.

What German visitors want

Attracting price-conscious guests from Germany to visit Switzerland. Jörg Peter Krebs, Market Manager Germany, explains what it entails.