Journalists from across the world
Around 100 international journalists took part in nine media trips, each one organised around a particular theme.
Four-Wheel-Drive, Market topics, Marketing strategy
Promotion
Switzerland Tourism makes use of campaign ads, brochures, live campaigns, inserts, special offers and trade fair appearances.
Four-Wheel-Drive, Marketing strategy
Key Account Management
Maintaining relationships with tour operators is vital, particularly in the long-haul markets.
Four-Wheel-Drive, Marketing strategy
Digital Marketing
Digitalisation permeates all areas at Switzerland Tourism. The focus is on MySwitzerland.com and social media.
Four-Wheel-Drive, Marketing strategy
Key Media Management
In its media management, Switzerland Tourism focuses on press trips and on proactively suggesting topics for journalists.
Four-Wheel-Drive, Market topics
Social media in the tourism sector
In 2019, Switzerland Tourism recorded the largest increase in fans on Instagram. Worldwide, there are over four million fans on Facebook, Instagram, Twitter, Pinterest, LinkedIn, YouTube, Weibo, WeChat and RenRen.
Four-Wheel-Drive, Market topics, Marketing strategy, Digital marketing
Switzerland Travel Mart 2019
An additional 320,000 hotel overnight stays are triggered by the most important sales event of the domestic tourism industry.
Four-Wheel-Drive, Marketing strategy
Insider tips from the Federal Inventory
For the first time, special national areas of conservation are to be put on display to tourists.
Four-Wheel-Drive, Partner projects
Customised marketing activities
Switzerland Tourism's partnering model offers customised marketing activities that go beyond its basic mandate.
Assignment, Four-Wheel-Drive, Organisation
In focus 2019
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