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Market topics

Hotel overnight stays 2023

Swiss tourism has recovered from the pandemic. Hotel overnight stays reached an all-time high in 2023, despite the continued absence of visitors from China.

Tap on the country to find out more. Scroll down for the key figures.

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PRIORITY MARKETS 87,6% (34,663,770) of overnight stays in the Swiss hotel sector Benelux, Germany, Greater China (with Taiwan and Hong Kong), Gulf states, France, Italy, Switzerland, USA, UK (with Ireland)
ACTIVE MARKETS 8,4% (3,323,860) of overnight stays in the Swiss hotel sector Australia (with New Zealand and Oceania), Brazil, Japan, Canada, South Korea, the Nordic countries (Denmark, Finland, Norway, Sweden), Austria, Poland, Spain, Russia (inactive), Czech Republic
STRATEGIC GROWTH MARKETS 3.4% (1,356,655) of overnight stays in the Swiss hotel sector India, Southeast Asia (Indonesia, Malaysia, Singapore, Thailand)
ANTENNA MARKETS 0.6% (240,991) of overnight stays in the Swiss hotel sector Portugal, Manila (Philippinen) 
* ( ) Mandated staff. Scroll down for the key figures. Source: Federal Statistical Office (FSO)

Switzerland Tourism ensures that Switzerland as a holiday destination is represented 365 days a year, with 36 offices, grouped together in 23 markets. The employees on site are familiar with the cultural and economic conditions in their region. They also have an extensive network and keep their finger firmly on the pulse of the country in question through their marketing activities.

PRIORITY MARKETS Overnights
2023		 Overnights
2022		 Changes
2023/2022		 in % Overnights
2013		 Changes
2023/2013		 in %
Germany                          3,769,041                     3,617,513                             151,528 4.2%                            4,573,496                         -804,455 -17.6%
Greater China (with Taiwan and Hong Kong)                           816,690                        196,854                             619,836 314.9%                            1,077,793                         -261,103 -24.2%
France                      1,398,284                     1,312,309                                85,975 6.6%                            1,350,164                             48,120 3.6%
Gulf states                          850,355                        820,623                                29,732 3.6%                               623,205                          227,150 36.4%
Italy                          878,196                        816,394                                61,802 7.6%                               980,646                         -102,450 -10.4%
Benelux                       1,365,995                     1,341,097                                24,898 1.9%                            1,457,782                           -91,787 -6.3%
Switzerland (headquarters: activities for all markets)                     20,838,141                   21,062,223                            -224,082 -1.1%                          15,889,226                       4,948,915 31.1%
USA                       3,060,153                     2,300,006                             760,147 33.0%                            1,585,467                       1,474,686 93.0%
UK (with Ireland)                       1,686,915                     1,365,201                             321,714 23.6%                            1,640,091                             46,824 2.9%
ACTIVE MARKETS
Australia (with New Zealand and Oceania)                           442,931                        211,649                             231,282 109.3%                               308,479                          134,452 43.6%
Brazil                          287,033                        220,758                                66,275 30.0%                               206,378                             80,655 39.1%
Japan                           192,424                           83,513                             108,911 130.4%                               491,651                         -299,227 -60.9%
Canada                           311,295                        227,658                                83,637 36.7%                               230,189                             81,106 35.2%
South Korea                          381,507                        152,269                             229,238 150.5%                               187,966                          193,541 103.0%
The Nordic countries (Danmark, Finland, Norway, Sweden)                           443,947                        430,518                                13,429 3.1%                               498,934                           -54,987 -11.0%
Austria                          354,638                        329,140                                25,498 7.7%                               387,467                           -32,829 -8.5%
Poland                          209,514                        193,070                                16,444 8.5%                               166,400                             43,114 25.9%
Russia (inactive)                           104,837                        103,799                                  1038 1.0%                               578,656                         -473,819 -81.9%
Spain                          476,653                        409,938                                66,715 16.3%                               427,310                             49,343 11.5%
Czech Republic                          119,081                        108,825                                10,256 9.4%                               111,569                               7512 6.7%
STRATEGIC GROWTH MARKETS
India                          602,888                        380,135                             222,753 58.6%                               467,967                          134,921 28.8%
Southeast Asia (Indonesia, Malaysia, Singapore, Thailand)                           753,767                        582,117                             171,650 29.5%                               420,742                          333,025 79.2%
ANTENNA MARKETS
Portugal                           160,792                        130,255                                30,537 23.4%                               132,255                             28,537 21.6%
Manila (Philippines)                             80,199                           41,529                                38,670 93.1%                                  21,454                             58,745 273.8% 
Overnights at Swiss hotels and thermal treatment centres (by selected countries of origin, partially aggregated) Source: HESTA, Federal Statistical Office 2023, 2022 and 2013

In focus 2023

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