![](https://reportstnet.imgix.net/production/uploads/2019/01/Bildschirmfoto-2019-02-07-um-12.15.56.png?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=156&w=230&s=2e94accddaa9a148a6567eb0b0e47809)
Standards for influencers
Influencer management is a key element of Switzerland Tourism’s marketing mix.
Four-Wheel-Drive, Marketing strategy, Digital marketing
![](https://reportstnet.imgix.net/production/uploads/2019/01/UNESCO_RhB_LagoPoschiavo_Hotel_LePrese-1.jpg?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=ce3bb69feb138a17fa2a51d901ea18ff)
Journalists from across the world
Around 100 international journalists took part in nine media trips, each one organised around a particular theme.
Four-Wheel-Drive, Market topics, Marketing strategy
![](https://reportstnet.imgix.net/production/uploads/2019/01/InfluencerSummit-1.jpg?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=156&w=230&s=a384a58d373ee2fab4cb6ff1f7ad48eb)
Influencer summit
Switzerland Tourism became the first national tourism organisation to stage an influencer summit – with 29 influencers from 21 countries.
Four-Wheel-Drive, Marketing strategy, Key Media Management
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Winter holiday shopping
A total of 115 international buyers and 110 Swiss suppliers met in Gstaad for the Snow Travel Mart Switzerland.
Four-Wheel-Drive, Marketing strategy, Key Account Management
![](https://reportstnet.imgix.net/production/uploads/2018/12/Bildschirmfoto-2019-02-06-um-17.59.30.png?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=ed154984336e8bed5d9d47ec34bd8ac8)
Digital marketing
Digitalisation is penetrating all areas at Switzerland Tourism. The focus is on MySwitzerland.com and social media.
Four-Wheel-Drive, Marketing strategy, Facts and figures
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Key Account Management
Maintaining relationships with tour operators is vital, particularly in long-haul markets.
Four-Wheel-Drive, Marketing strategy, Facts and figures
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Key Media Management
In its media management, Switzerland Tourism focuses on press trips and on proactively suggesting topics for journalists.
Four-Wheel-Drive, Marketing strategy
![](https://reportstnet.imgix.net/production/uploads/2018/12/PromotionUK-4.jpg?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=00cfa7e703e859f4e45305ad1a454335)
Promotion
Switzerland Tourism makes use of campaign ads, brochures, live campaigns, inserts, special offers and trade fair appearances.
Four-Wheel-Drive, Marketing strategy
![](https://reportstnet.imgix.net/production/uploads/2018/01/TeaserOrganisation-7.png?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=d97275be402a12b8ac150b5e46138b85)
Customised marketing activities
Switzerland Tourism's partnering model offers customised marketing activities that go beyond its basic mandate.
Assignment, Four-Wheel-Drive, Organisation