Standards for influencers
Influencer management is a key element of Switzerland Tourism’s marketing mix.
Four-Wheel-Drive, Marketing strategy, Digital marketing
Journalists from across the world
Around 100 international journalists took part in nine media trips, each one organised around a particular theme.
Four-Wheel-Drive, Market topics, Marketing strategy
Influencer summit
Switzerland Tourism became the first national tourism organisation to stage an influencer summit – with 29 influencers from 21 countries.
Four-Wheel-Drive, Marketing strategy, Key Media Management
Winter holiday shopping
A total of 115 international buyers and 110 Swiss suppliers met in Gstaad for the Snow Travel Mart Switzerland.
Four-Wheel-Drive, Marketing strategy, Key Account Management
Digital marketing
Digitalisation is penetrating all areas at Switzerland Tourism. The focus is on MySwitzerland.com and social media.
Four-Wheel-Drive, Marketing strategy, Facts and figures
Key Account Management
Maintaining relationships with tour operators is vital, particularly in long-haul markets.
Four-Wheel-Drive, Marketing strategy, Facts and figures
Key Media Management
In its media management, Switzerland Tourism focuses on press trips and on proactively suggesting topics for journalists.
Four-Wheel-Drive, Marketing strategy
Promotion
Switzerland Tourism makes use of campaign ads, brochures, live campaigns, inserts, special offers and trade fair appearances.
Four-Wheel-Drive, Marketing strategy
Customised marketing activities
Switzerland Tourism's partnering model offers customised marketing activities that go beyond its basic mandate.
Assignment, Four-Wheel-Drive, Organisation
In focus 2018
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