Interview with Harry John
on the Grand Tour of Switzerland, in which he explains where the journey ends.
Mosimann’s vintage car rally
follows the tracks of top chef Anton Mosimann in his old home region.
Michelin rewarded tyre dealers
with a journey on the Grand Tour of Switzerland, and took the opportunity to present its new products.
for the Grand Tour of Switzerland: tourism service suppliers increased the visibility and strength of the brand.
Discover Switzerland with e-mobility
with over 300 charging stations on the E-Grand Tour of Switzerland.
The second season of “The Grand Tour”
with British TV host Jeremy Clarkson started with a journey through Switzerland.
In focus 2017
“Nature wants you back.”
was the name of the 2017 summer campaign. The message was supported by the launch of new online platforms.
100 years of success
was the theme of the exhibitions and campaigns celebrating “100 years of Swiss tourist marketing”.
Overnight hotel stays were up again
thanks to a lot of tourism innovation. The industry staged a turnaround in 2017 encouraged by the good economic climate.