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2017?
2017
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Annual Report 2017
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Grand Tour of Switzerland

Interview with Harry John

on the Grand Tour of Switzerland, in which he explains where the journey ends.

Grand Tour of Switzerland, Projects, Interview

The second season of “The Grand Tour”

with British TV host Jeremy Clarkson started with a journey through Switzerland.

Market topics, Grand Tour of Switzerland, UK

Mosimann’s vintage car rally

follows the tracks of top chef Anton Mosimann in his old home region.

Market topics, Grand Tour of Switzerland, UK

Michelin rewarded tyre dealers

with a journey on the Grand Tour of Switzerland, and took the opportunity to present its new products.

Campaigns, Meetings, Grand Tour of Switzerland

Major support

for the Grand Tour of Switzerland: tourism service suppliers increased the visibility and strength of the brand.

Grand Tour of Switzerland, Projects

Discover Switzerland with e-mobility

with over 300 charging stations on the E-Grand Tour of Switzerland.

Grand Tour of Switzerland, Projects

In focus 2017

“Nature wants you back.”

was the name of the 2017 summer campaign. The message was supported by the launch of new online platforms.

100 years of success

was the theme of the exhibitions and campaigns celebrating “100 years of Swiss tourist marketing”.

Overnight hotel stays were up again

thanks to a lot of tourism innovation. The industry staged a turnaround in 2017 encouraged by the good economic climate.

New image thanks to Bollywood star

Ranveer Singh. He shares his exciting holidays in Switzerland with young Indians on Instagram and other social media.

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