“CONCORDIA” family campaign As the joint campaign between Switzerland Tourism and Concordia shows, Switzerland has much to offer families as a holiday destination. Market Switzerland
Four second-generation immigrants and Alpi from “20 Minuten” try on skis for the first time. They tested the First Ski Experience offer and had a lot of fun. Market Switzerland
Train travel campaigns Train travel plays a key role in sustainable travel. This type of travel was promoted in 2023 with four campaigns and a lot of prominent support.
A digital Alpine window Switzerland Tourism responded quickly to the challenging snow situation in winter 2022/23 with a new live webcam overview.
Where US guests travel to There was a lot of pent-up demand for holidays among US guests, and Switzerland was high on their bucket list in 2023.
Prominent Swiss ambassadors Neeraj Chopra, Beatrice Egli, Michelle Hunziker, Marco Odermatt, Andri Ragettli and Yann Sommer got their fans into Switzerland in 2023.
