“CONCORDIA” family campaign As the joint campaign between Switzerland Tourism and Concordia shows, Switzerland has much to offer families as a holiday destination. Market Switzerland
Four second-generation immigrants and Alpi from “20 Minuten” try on skis for the first time. They tested the First Ski Experience offer and had a lot of fun. Market Switzerland
Women reaching the top Success for the 100% Women (Peak Challenge) campaign: all-female teams had scaled all 48 of Switzerland’s 4,000m peaks by October 2021.
Brand ambassador Federer Adding Roger Federer to the Switzerland Tourism team resulted in the most successful global campaign of all time.
The Swisstainable movement The aim of the Swisstainable movement is nothing less than for Switzerland to be the world’s most sustainable destination.
What Italian visitors want Italian visitors could be found in greater numbers in Swiss cities. Market manager Christina Gläser explains why.
