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Annual Report 2019
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Market Switzerland

“CONCORDIA” family campaign

As the joint campaign between Switzerland Tourism and Concordia shows, Switzerland has much to offer families as a holiday destination.

Market Switzerland

Four second-generation immigrants and Alpi

from “20 Minuten” try on skis for the first time. They tested the First Ski Experience offer and had a lot of fun.

Market Switzerland

In focus 2019

The digital gateway to Switzerland

The new MySwitzerland.com website focuses even more on user needs. This has proven successful.

Media focus on meetings

The meetings sector received a great deal of media attention as a result of the incentive trip of Jeunesse Global and the new “Destination Weddings” visitor segment.

Hiking to fight stress

A new hiking study shows that people find they can relax while hiking.

Wine tourism

Switzerland is only known as a wine destination among connoisseurs. The aim is to change this.

What German visitors want

Attracting price-conscious guests from Germany to visit Switzerland. Jörg Peter Krebs, Market Manager Germany, explains what it entails.

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This annual report only covers topics of 2019; all published articles were written before the outbreak of Covid-19 (coronavirus).