“CONCORDIA” family campaign
As the joint campaign between Switzerland Tourism and Concordia shows, Switzerland has much to offer families as a holiday destination.
Four second-generation immigrants and Alpi
from “20 Minuten” try on skis for the first time. They tested the First Ski Experience offer and had a lot of fun.
In focus 2020
Global recovery campaign
Switzerland Tourism responded to the worldwide travel restrictions with empathy, striking marketing activities and attractive offers.
Cities campaign stepped up
Cities, which were disproportionately affected, were supported by means of attractively priced offers directed at specific target groups.
New umbrella campaign
Switzerland Tourism rolled out the new umbrella campaign, “I need Switzerland.” in summer 2020.