“CONCORDIA” family campaign As the joint campaign between Switzerland Tourism and Concordia shows, Switzerland has much to offer families as a holiday destination. Market Switzerland
Four second-generation immigrants and Alpi from “20 Minuten” try on skis for the first time. They tested the First Ski Experience offer and had a lot of fun. Product development, Winter, Market topics, Market Switzerland
The digital gateway to Switzerland The new MySwitzerland.com website focuses even more on user needs. This has proven successful.
Media focus on meetings The meetings sector received a great deal of media attention as a result of the incentive trip of Jeunesse Global and the new “Destination Weddings” visitor segment.
Wine tourism Switzerland is only known as a wine destination among connoisseurs. The aim is to change this.
What German visitors want Attracting price-conscious guests from Germany to visit Switzerland. Jörg Peter Krebs, Market Manager Germany, explains what it entails.
