Overnight hotel stays 2019
More overnights than in 2019 have never been registered in Switzerland.
Overnight hotel stays 2018
US guests have lost none of their appetite for Switzerland as a travel destination, while the picture in the European markets is encouraging.
Overnight hotel stays 2020
The number of hotel overnight stays slumped in all markets in 2020 as a consequence of the Covid-19 pandemic.
The highest growth in overnights
came from the markets Switzerland, USA and China. Switzerland is represented in 26 countries by 239 employees.
In focus 2020
Global recovery campaign
Switzerland Tourism responded to the worldwide travel restrictions with empathy, striking marketing activities and attractive offers.
Cities campaign stepped up
Cities, which were disproportionately affected, were supported by means of attractively priced offers directed at specific target groups.
New umbrella campaign
Switzerland Tourism rolled out the new umbrella campaign, “I need Switzerland.” in summer 2020.