Overnight hotel stays 2021
The Swiss hotel industry rallied slightly in 2021, but its numbers remained far below pre-pandemic levels.
Overnight hotel stays 2018
US guests have lost none of their appetite for Switzerland as a travel destination, while the picture in the European markets is encouraging.
Overnight hotel stays 2019
More overnights than in 2019 have never been registered in Switzerland.
Overnight hotel stays 2020
The number of hotel overnight stays slumped in all markets in 2020 as a consequence of the Covid-19 pandemic.
The highest growth in overnights
came from the markets Switzerland, USA and China. Switzerland is represented in 26 countries by 239 employees.
In focus 2021
Women reaching the top
Success for the 100% Women (Peak Challenge) campaign: all-female teams had scaled all 48 of Switzerland’s 4,000m peaks by October 2021.
Brand ambassador Federer
Adding Roger Federer to the Switzerland Tourism team resulted in the most successful global campaign of all time.
The Swisstainable movement
The aim of the Swisstainable movement is nothing less than for Switzerland to be the world’s most sustainable destination.
What Italian visitors want
Italian visitors could be found in greater numbers in Swiss cities. Market manager Christina Gläser explains why.