Hotel overnight stays

The Swiss hotel industry rallied slightly in 2021, but its numbers remained far below pre-pandemic levels.

Market topics, Hotel overnight stays

US guests have lost none of their appetite for Switzerland as a travel destination, while the picture in the European markets is encouraging.

More overnights than in 2019 have never been registered in Switzerland.

Hotel overnight stays

The number of hotel overnight stays slumped in all markets in 2020 as a consequence of the Covid-19 pandemic.

Hotel overnight stays

came from the markets Switzerland, USA and China. Switzerland is represented in 26 countries by 239 employees.

Hotel overnight stays

In focus 2021

Success for the 100% Women (Peak Challenge) campaign: all-female teams had scaled all 48 of Switzerland’s 4,000m peaks by October 2021.

Adding Roger Federer to the Switzerland Tourism team resulted in the most successful global campaign of all time.

The aim of the Swisstainable movement is nothing less than for Switzerland to be the world’s most sustainable destination.

Italian visitors could be found in greater numbers in Swiss cities. Market manager Christina Gläser explains why.

The most important key indicators for the year at a glance.