Overnight hotel stays 2018
US guests have lost none of their appetite for Switzerland as a travel destination, while the picture in the European markets is encouraging.
Overnight hotel stays 2019
More overnights than in 2019 have never been registered in Switzerland.
The highest growth in overnights
came from the markets Switzerland, USA and China. Switzerland is represented in 26 countries by 239 employees.
In focus 2019
The digital gateway to Switzerland
The new MySwitzerland.com website focuses even more on user needs. This has proven successful.
Media focus on meetings
The meetings sector received a great deal of media attention as a result of the incentive trip of Jeunesse Global and the new “Destination Weddings” visitor segment.
Switzerland is only known as a wine destination among connoisseurs. The aim is to change this.