Campaign & Activation
Switzerland Tourism selects the most suitable analog and digital channels for its own campaigns and marketing activities depending on the target group and market.
Campaigns, Marketing strategy, Digital marketing
Travelling by train with Roger
Joined by comedian Trevor Noah, tennis star Roger Federer showed in his third short film that it’s never the wrong train in Switzerland.
Campaigns
Train travel benefits for Gen Z
Convenient, inexpensive, sustainable: Andri Ragettli and Marco Odermatt thus lured the under-25s to the mountains for winter 22/23 and 23/24.
Campaigns, Winter
A digital Alpine window
Switzerland Tourism responded quickly to the challenging snow situation in winter 2022/23 with a new live webcam overview.
In focus, Campaigns, Winter
Sustainable summer holidays
Public transport plays a key role in sustainable travel. With “Swisstainable on the move”, Switzerland Tourism and SBB successfully teamed up.
Campaigns
Train travel campaigns
Train travel plays a key role in sustainable travel. This type of travel was promoted in 2023 with four campaigns and a lot of prominent support.
In focus, Campaigns
Prominent Swiss ambassadors
Neeraj Chopra, Beatrice Egli, Michelle Hunziker, Marco Odermatt, Andri Ragettli and Yann Sommer got their fans into Switzerland in 2023.
In focus, Campaigns
Autumn for all the senses
The “Senses” autumn campaign invited guests to experience autumn in Switzerland with all their senses.
Campaigns, Autumn
Beatrice and the mountain – part 2
On the Höchst Trail and across Switzerland: Beatrice Egli and a team of cyclists ensured a successful campaign for 100% Women.
Campaigns, Summer
The summer cities campaign
Summer in Switzerland’s cities – when people bathe not only in lakes and rivers, but also in fountains.
Campaigns, Cities
No more boring business events
How about a castle? Or an aquarium? Event planners can now choose from a list of over 50 exceptional locations for their business events.
Campaigns
Inspiring wellness calendar
The Instagram wellness & spa campaign reflected current trends. The videos were viewed an above-average 87,000 times.
Campaigns
“The Perfect Shot” on YouTube
Authentic travel impressions from Switzerland through the lens of four international content creators – and the community is joining in the excitement.
Campaigns, Marketing strategy