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Touring tourism
Switzerland Tourism assumed responsibility for marketing rail and road touring through a newly established team.
Projects, Grand Tour of Switzerland
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A fairytale summer offer
Making travel cheaper and more sustainable than ever before – the summer travelcard was a huge hit in the Swiss domestic market.
Product development, Summer, Sustainability
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Million Stars Hotel 2021
Bookings for the hotel project were strong again in 2021. Its future is assured thanks to the takeover by STC and Nomady.
Projects, Product development
In focus 2021
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