Projects

Switzerland Tourism assumed responsibility for marketing rail and road touring through a newly established team.

Projects, Grand Tour of Switzerland

Making travel cheaper and more sustainable than ever before – the summer travelcard was a huge hit in the Swiss domestic market.

Summer, Product development, Sustainability

Bookings for the hotel project were strong again in 2021. Its future is assured thanks to the takeover by STC and Nomady.

Projects, Product development

In focus 2021

Success for the 100% Women (Peak Challenge) campaign: all-female teams had scaled all 48 of Switzerland’s 4,000m peaks by October 2021.

Adding Roger Federer to the Switzerland Tourism team resulted in the most successful global campaign of all time.

The aim of the Swisstainable movement is nothing less than for Switzerland to be the world’s most sustainable destination.

Italian visitors could be found in greater numbers in Swiss cities. Market manager Christina Gläser explains why.

The most important key indicators for the year at a glance.