Investments by regional partners
13 regional and destination partners as well as other Swiss service suppliers invested a total of CHF 26.7 million in joint marketing activities.
“Wedding destination” for Brazil
Foreign weddings are in vogue among Brazilian couples. Bride-to-be and actress Mariana Rios shows how it’s done.
Gastronomy and accommodation
More than 700 restaurants are presented on MySwitzerland.com. Women were at the centre of the accommodation partnerships.
Winter competition with Coca-Cola
What’s your winter type? This question directed Coca-Cola fans to think about winter sports.
41 business partners supported targeted marketing campaigns by Switzerland Tourism with CHF 8.63 million.
In focus 2019
The digital gateway to Switzerland
The new MySwitzerland.com website focuses even more on user needs. This has proven successful.
Media focus on meetings
The meetings sector received a great deal of media attention as a result of the incentive trip of Jeunesse Global and the new “Destination Weddings” visitor segment.
Switzerland is only known as a wine destination among connoisseurs. The aim is to change this.