Investments by regional partners
13 regional and destination partners as well as other Swiss service suppliers invested a total of CHF 26.7 million in joint marketing activities.
Partnership, Network
“Wedding destination” for Brazil
Foreign weddings are in vogue among Brazilian couples. Bride-to-be and actress Mariana Rios shows how it’s done.
Partnership, Network, Market topics
Gastronomy and accommodation
More than 700 restaurants are presented on MySwitzerland.com. Women were at the centre of the accommodation partnerships.
Partnership, Network, Hotel
Winter competition with Coca-Cola
What’s your winter type? This question directed Coca-Cola fans to think about winter sports.
Partnership, Network
Business partners
41 business partners supported targeted marketing campaigns by Switzerland Tourism with CHF 8.63 million.
Partnership, Network, Facts and figures
In focus 2019
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