What are you looking for in the Annual Report
2019?
2019
Display themes and keywords
Annual Report 2019
  • de
  • en
  • fr
  • it
  • en
    • de
    • en
    • fr
    • it
  • In focus
  • All contributions
  • Key topics in tourism
  • Test your knowledge
  • Campaigns
  • Network
  • Market topics
  • Organisation
  • Marketing strategy
  • Projects
  • Financial statements
A
  • Assignment
C
  • Campaigns
  • Cities
D
  • Digital marketing
F
  • Facts and figures
  • Financial statements
  • Four-Wheel-Drive
  • figures for 2019
G
  • Germany
  • Grand Tour of Switzerland
H
  • Hotel
  • Hotel overnight stays
I
  • In focus
M
  • Main issues in tourism
  • Market research
  • Market topics
  • Marketing strategy
  • Meetings
  • Membership
  • MySwitzerland.com
N
  • Names
  • Network
O
  • Organisation
P
  • Partner projects
  • Partnership
  • Product development
  • Projects
S
  • Segmentation
  • Southeast Asia
  • Summer
W
  • Winter

Partnership

Investments by regional partners

13 regional and destination partners as well as other Swiss service suppliers invested a total of CHF 26.7 million in joint marketing activities.

Partnership, Network

“Wedding destination” for Brazil

Foreign weddings are in vogue among Brazilian couples. Bride-to-be and actress Mariana Rios shows how it’s done.

Partnership, Network, Market topics

Gastronomy and accommodation

More than 700 restaurants are presented on MySwitzerland.com. Women were at the centre of the accommodation partnerships.

Partnership, Network, Hotel

Winter competition with Coca-Cola

What’s your winter type? This question directed Coca-Cola fans to think about winter sports.

Partnership, Network

Business partners

41 business partners supported targeted marketing campaigns by Switzerland Tourism with CHF 8.63 million.

Partnership, Network, Facts and figures

In focus 2019

The digital gateway to Switzerland

The new MySwitzerland.com website focuses even more on user needs. This has proven successful.

Media focus on meetings

The meetings sector received a great deal of media attention as a result of the incentive trip of Jeunesse Global and the new “Destination Weddings” visitor segment.

Hiking to fight stress

A new hiking study shows that people find they can relax while hiking.

Wine tourism

Switzerland is only known as a wine destination among connoisseurs. The aim is to change this.

What German visitors want

Attracting price-conscious guests from Germany to visit Switzerland. Jörg Peter Krebs, Market Manager Germany, explains what it entails.

/

All contributions

  • Annual Report: 2019
    • 2021
    • 2020
    • 2018
    • 2017
    • 2016
    • 2015
  • Contact
  • About this Website
  • Legal Notices
  • de
  • en
  • fr
  • it
  • stnet.ch
  • MySwitzerland.com
This annual report only covers topics of 2019; all published articles were written before the outbreak of Covid-19 (coronavirus).