Journalists from across the world
Around 100 international journalists took part in nine media trips, each one organised around a particular theme.
“Swiss Friends” with millions of fans
Stories about K-Pop band “Red Velvet” are extremely popular. The singers have been the new ambassadors for Switzerland in the Korean market since 2019.
The perfect Bollywood backdrop
One of the most popular soap operas in India came to Switzerland to shoot – thanks to contacts established years ago with Switzerland Tourism’s regional office.
China’s potential in snow sports
The number of Chinese winter guests in the Alpine region is growing steadily. Thanks to an effective network, Switzerland is at the forefront as a winter destination.
What German visitors want
Attracting price-conscious guests from Germany to visit Switzerland. Jörg Peter Krebs, Market Manager Germany, explains what it entails.
Key Media Management
In its media management, Switzerland Tourism focuses on press trips and on proactively suggesting topics for journalists.
Social media in the tourism sector
In 2019, Switzerland Tourism recorded the largest increase in fans on Instagram. Worldwide, there are over four million fans on Facebook, Instagram, Twitter, Pinterest, LinkedIn, YouTube, Weibo, WeChat and RenRen.
The bonds of friendship
A two-nation hiking trail in Singapore (market South East Asia) stimulates curiosity about hiking in Switzerland and symbolises the friendship between the two countries.
Swiss summer pops up in Italy
The pop-up lounge in Milan featured an impressive combination of virtual reality, social media and personal encounters.
Window on another world
On New York’s Fifth Avenue, Switzerland Tourism’s shop windows were seen by 36 million potential visitors.
“Wedding destination” for Brazil
Foreign weddings are in vogue among Brazilian couples. Bride-to-be and actress Mariana Rios shows how it’s done.
Switzerland’s cities attracted large numbers of visitors in 2019.
Long-distance hiking and accumulating stamps
The Via Alpina is one of three newly advertised long-distance hiking routes. The hiking pass is both an incentive and a souvenir.
Global marketing report
In 22 markets a total of 33 regional offices ensure the country-specific adaptation of Switzerland Tourism’s marketing campaigns.
Overnight hotel stays 2019
More overnights than in 2019 have never been registered in Switzerland.
In focus 2019
The digital gateway to Switzerland
The new MySwitzerland.com website focuses even more on user needs. This has proven successful.
Media focus on meetings
The meetings sector received a great deal of media attention as a result of the incentive trip of Jeunesse Global and the new “Destination Weddings” visitor segment.
Switzerland is only known as a wine destination among connoisseurs. The aim is to change this.