The “Greta effect” and the current climate debate challenge the Swiss tourism industry.
Every trip leaves digital traces that can be used for targeted marketing.
The demand for services in the field of health and beauty in tourism is growing.
In 2019, the topic of “convenience” was a focus for the tourism industry, which identifies great potential here.
Mix of markets
Economic performance influences the market mix in Switzerland. Different strategies are needed for the short-haul and long-haul markets, as well as for the domestic market.
Key topics in tourism
Sustainable tourism, convenience or data-driven marketing: the tourism sector focused on these issues in 2019.
In focus 2019
The digital gateway to Switzerland
The new MySwitzerland.com website focuses even more on user needs. This has proven successful.
Media focus on meetings
The meetings sector received a great deal of media attention as a result of the incentive trip of Jeunesse Global and the new “Destination Weddings” visitor segment.
Switzerland is only known as a wine destination among connoisseurs. The aim is to change this.