Sustainable tourism The “Greta effect” and the current climate debate challenge the Swiss tourism industry.
Convenience In 2019, the topic of “convenience” was a focus for the tourism industry, which identifies great potential here.
Mix of markets Economic performance influences the market mix in Switzerland. Different strategies are needed for the short-haul and long-haul markets, as well as for the domestic market.
Key topics in tourism Sustainable tourism, convenience or data-driven marketing: the tourism sector focused on these issues in 2019.
The digital gateway to Switzerland The new MySwitzerland.com website focuses even more on user needs. This has proven successful.
Media focus on meetings The meetings sector received a great deal of media attention as a result of the incentive trip of Jeunesse Global and the new “Destination Weddings” visitor segment.
Wine tourism Switzerland is only known as a wine destination among connoisseurs. The aim is to change this.
What German visitors want Attracting price-conscious guests from Germany to visit Switzerland. Jörg Peter Krebs, Market Manager Germany, explains what it entails.
