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Annual Report 2019
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Main issues in tourism

Sustainable tourism

The “Greta effect” and the current climate debate challenge the Swiss tourism industry.

Main issues in tourism

Data-driven marketing

Every trip leaves digital traces that can be used for targeted marketing.

Main issues in tourism

Health

The demand for services in the field of health and beauty in tourism is growing.

Main issues in tourism

Convenience

In 2019, the topic of “convenience” was a focus for the tourism industry, which identifies great potential here.

Main issues in tourism

Mix of markets

Economic performance influences the market mix in Switzerland. Different strategies are needed for the short-haul and long-haul markets, as well as for the domestic market.

Main issues in tourism

Key topics in tourism

Sustainable tourism, convenience or data-driven marketing: the tourism sector focused on these issues in 2019.

Main issues in tourism

In focus 2019

The digital gateway to Switzerland

The new MySwitzerland.com website focuses even more on user needs. This has proven successful.

Media focus on meetings

The meetings sector received a great deal of media attention as a result of the incentive trip of Jeunesse Global and the new “Destination Weddings” visitor segment.

Hiking to fight stress

A new hiking study shows that people find they can relax while hiking.

Wine tourism

Switzerland is only known as a wine destination among connoisseurs. The aim is to change this.

What German visitors want

Attracting price-conscious guests from Germany to visit Switzerland. Jörg Peter Krebs, Market Manager Germany, explains what it entails.

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This annual report only covers topics of 2019; all published articles were written before the outbreak of Covid-19 (coronavirus).