Sustainable tourism
The “Greta effect” and the current climate debate challenge the Swiss tourism industry.
Main issues in tourism
Data-driven marketing
Every trip leaves digital traces that can be used for targeted marketing.
Main issues in tourism
Health
The demand for services in the field of health and beauty in tourism is growing.
Main issues in tourism
Convenience
In 2019, the topic of “convenience” was a focus for the tourism industry, which identifies great potential here.
Main issues in tourism
Mix of markets
Economic performance influences the market mix in Switzerland. Different strategies are needed for the short-haul and long-haul markets, as well as for the domestic market.
Main issues in tourism
Key topics in tourism
Sustainable tourism, convenience or data-driven marketing: the tourism sector focused on these issues in 2019.
Main issues in tourism
In focus 2019
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