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Sustainable tourism
The “Greta effect” and the current climate debate challenge the Swiss tourism industry.
Main issues in tourism
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Data-driven marketing
Every trip leaves digital traces that can be used for targeted marketing.
Main issues in tourism
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Health
The demand for services in the field of health and beauty in tourism is growing.
Main issues in tourism
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Convenience
In 2019, the topic of “convenience” was a focus for the tourism industry, which identifies great potential here.
Main issues in tourism
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Mix of markets
Economic performance influences the market mix in Switzerland. Different strategies are needed for the short-haul and long-haul markets, as well as for the domestic market.
Main issues in tourism
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Key topics in tourism
Sustainable tourism, convenience or data-driven marketing: the tourism sector focused on these issues in 2019.
Main issues in tourism