Network
Business partners
40 business partners supported targeted marketing campaigns by Switzerland Tourism with CHF 7.78 million.
Switzerland Tourism ST, with 36 offices in 23 markets, offers its business partners a global platform for marketing their products. In return, the business partners support ST financially and with goods and services. Income from partnerships in 2023 was CHF 7,78 million. ST worked in cooperation with a total of 40 business partners (German).
The synergies created by this partnership open up new markets, target groups and communication channels for both parties. The cooperation leads to an image gain and business success for both sides.
Targeted marketing campaigns helped give an above-average boost to the presence of the business partners in selected markets.
Targeted marketing campaigns increased the presence of corporate partners in the selected markets above average. Examples include the campaign with Swiss Wine Promotion, the “Swisstainable on the move” campaign and the Swiss Family Village in Milan.
Facts and Figures
Business partnerships | 2023 | 2022 | |
Strategic premium partners | 5 | 5 | |
Strategic partners | 8 | 9 | |
Official partners | 19 | 19 | |
Special partners | 8 | 6 | |
Income from partnerships | CHF m | 7,78 | 8,03 |