Winter

Winter holidays with an upgrade

The winter campaign 2017/2018 featured offers and initiatives from the sector that added value to winter holidays.

Campaigns, Winter, Facts and figures

Children on the slopes

Families were the focus of the winter campaign 2018/2019. Almost 13,000 weekly ski passes were won by children under the age of 12.

Campaigns, Winter

Winter at first hand

Modern advertising technology and webcams bring the magic of the first snow live to the Netherlands and Belgium.

Winter, Market topics

In focus 2018

Tourism Monitor Switzerland

Every four years, Switzerland Tourism carries out a statistical tourism survey providing accurate information on numerous topics as a basis for making strategic decisions.

What makes US tourists tick

Overnight stays by US tourists have risen further. Alex Herrmann, Director Americas, knows what makes these guests tick.

Autumn cuts loose

The autumn months are becoming increasingly popular as a time to travel. Switzerland Tourism is helping to drive this trend with targeted marketing.