In focus
All contributions
Challenges
Test your knowledge

Campaigns
Network
Market topics
Organisation
Marketing strategy
Projects
Financial statements

Hotel
Hotel overnight stays

Digital marketing

Vision

Mission
Market Switzerland
Membership
Marketing strategy
Market topics
Meetings
Market research

Key Account Management
Key Media Management

Segmentation
Summer

Facts and figures
Financial statements
Four-Wheel-Drive

In focus

Organisation

Names
Network

Partnership
Product development
Partner projects
Projects

Assignment

Campaigns
Cities
Challenges

Winter

Grand Tour of Switzerland

Cities

Pop-up hotels

The Cities campaign featured unique accommodation – attracting plenty of bookings and great media interest.

Partnership, Campaigns, Cities, Hotel

Cities campaign

With the new “Swiss Urban Feeling” claim, Switzerland Tourism invited travellers to discover Swiss cities.

Campaigns, Cities, Facts and figures

In focus 2018

Tourism Monitor Switzerland

Every four years, Switzerland Tourism carries out a statistical tourism survey providing accurate information on numerous topics as a basis for making strategic decisions.

What makes US tourists tick

Overnight stays by US tourists have risen further. Alex Herrmann, Director Americas, knows what makes these guests tick.

Autumn cuts loose

The autumn months are becoming increasingly popular as a time to travel. Switzerland Tourism is helping to drive this trend with targeted marketing.