C

S

P

W

Winter

M

N

F

A

K

R

Russia

H

G

U

UK
USA

T

I

O

Organisation

B

D

Digital marketing

V

Vision

J

Japan

Names

Martin Nydegger is taking over

the role of CEO. The industry expert is succeeding Jürg Schmid.

Names, Organisation

CEO Martin Nydegger

talked about the turnaround in overnight stays with his Engelberg counterpart Frédéric Füssenich.

Names, Organisation, Turn-around

The Board of Directors

Names, Organisation

The Executive Board

Names, Organisation

18 years of Jürg Schmid: highly digital

with a turnaround at the end.

Names, Organisation

Extended Management Team (EMT)

Names, Organisation

Im Fokus 2017

“Nature wants you back.”

was the name of the 2017 summer campaign. The message was supported by the launch of new online platforms.

100 years of success

was the theme of the exhibitions and campaigns celebrating “100 years of Swiss tourist marketing”.

Overnight hotel stays were up again

thanks to a lot of tourism innovation. The industry staged a turnaround in 2017 encouraged by the good economic climate.

New image thanks to Bollywood star

Ranveer Singh. He shares his exciting holidays in Switzerland with young Indians on Instagram and other social media.

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