Martin Nydegger is taking over
the role of CEO. The industry expert is succeeding Jürg Schmid.
CEO Martin Nydegger
talked about the turnaround in overnight stays with his Engelberg counterpart Frédéric Füssenich.
The Board of Directors
The Executive Board
18 years of Jürg Schmid: highly digital
with a turnaround at the end.
Extended Management Team (EMT)
In focus 2017
“Nature wants you back.”
was the name of the 2017 summer campaign. The message was supported by the launch of new online platforms.
100 years of success
was the theme of the exhibitions and campaigns celebrating “100 years of Swiss tourist marketing”.
Overnight hotel stays were up again
thanks to a lot of tourism innovation. The industry staged a turnaround in 2017 encouraged by the good economic climate.