Influencer summit Switzerland Tourism became the first national tourism organisation to stage an influencer summit – with 29 influencers from 21 countries. Key Media Management
Strong media interest in Switzerland thanks to Bollywood star and brand ambassador Ranveer Singh. Key Media Management
Women reaching the top Success for the 100% Women (Peak Challenge) campaign: all-female teams had scaled all 48 of Switzerland’s 4,000m peaks by October 2021.
Brand ambassador Federer Adding Roger Federer to the Switzerland Tourism team resulted in the most successful global campaign of all time.
The Swisstainable movement The aim of the Swisstainable movement is nothing less than for Switzerland to be the world’s most sustainable destination.
What Italian visitors want Italian visitors could be found in greater numbers in Swiss cities. Market manager Christina Gläser explains why.
