What are you looking for in the Annual Report
2022?
2022
Display themes and keywords
Annual Report 2022
  • fr
  • it
  • de
  • en
  • en
    • fr
    • it
    • de
    • en
  • In focus
  • All contributions
  • Focus on tourism
  • Test your knowledge
  • Campaigns
  • Projects
  • Financial statements
  • Network
  • Market topics
  • Organisation
  • Marketing strategy
S
  • Social media
  • Swisstainable
  • Summer
  • Swissainable-en
H
  • Hotel overnight stays
I
  • Italy
  • In focus
B
  • Benelux
V
  • Vision
M
  • Mission
  • Main issues in tourism
  • Marketing strategy
  • Membership
  • Market topics
K
  • Key Account Management
O
  • Organisation
N
  • Names
  • Network
  • Netherlands
R
  • Recovery campaign
C
  • Campaigns
  • Cities
W
  • Winter
A
  • Autumn
P
  • Projects
  • Partnership
  • Partner projects
G
  • Grand Tour of Switzerland
F
  • Financial statements

Key Media Management

Influencer summit

Switzerland Tourism became the first national tourism organisation to stage an influencer summit – with 29 influencers from 21 countries.

Key Media Management

Strong media interest

in Switzerland thanks to Bollywood star and brand ambassador Ranveer Singh.

Key Media Management

In focus 2022

A road trip with Roger Federer

The tennis star promotes the Grand Tour of Switzerland together with actress Anne Hathaway – and breaks all records.

New market structure

Switzerland Tourism restructured the markets, strengthening agility and resilience for times of crisis.

Short-haul guests are back

Hotel overnight stays from short-haul markets have almost returned to pre-pandemic levels, with several reasons for this.

Indulgence without compromise

The first Swisstainable Veggie Day was very well received throughout Switzerland, by both restaurants and guests.

Key indicators for 2022

The most important key indicators for the year at a glance.

/

All contributions

  • Annual Report: 2022
    • 2021
    • 2020
    • 2019
    • 2018
    • 2017
    • 2016
    • 2015
  • Contact
  • About this Website
  • Legal Notices
  • fr
  • it
  • de
  • en
  • stnet.ch
  • MySwitzerland.com