Influencer summit Switzerland Tourism became the first national tourism organisation to stage an influencer summit – with 29 influencers from 21 countries. Key media management
Strong media interest in Switzerland thanks to Bollywood star and brand ambassador Ranveer Singh. Key media management
The digital gateway to Switzerland The new MySwitzerland.com website focuses even more on user needs. This has proven successful.
Media focus on meetings The meetings sector received a great deal of media attention as a result of the incentive trip of Jeunesse Global and the new “Destination Weddings” visitor segment.
Wine tourism Switzerland is only known as a wine destination among connoisseurs. The aim is to change this.
What German visitors want Attracting price-conscious guests from Germany to visit Switzerland. Jörg Peter Krebs, Market Manager Germany, explains what it entails.
