Influencer summit Switzerland Tourism became the first national tourism organisation to stage an influencer summit – with 29 influencers from 21 countries. Key Media Management
Strong media interest in Switzerland thanks to Bollywood star and brand ambassador Ranveer Singh. Key Media Management
A road trip with Roger Federer The tennis star promotes the Grand Tour of Switzerland together with actress Anne Hathaway – and breaks all records.
New market structure Switzerland Tourism restructured the markets, strengthening agility and resilience for times of crisis.
Short-haul guests are back Hotel overnight stays from short-haul markets have almost returned to pre-pandemic levels, with several reasons for this.
Indulgence without compromise The first Swisstainable Veggie Day was very well received throughout Switzerland, by both restaurants and guests.
