100 years of success was the theme of the exhibitions and campaigns celebrating “100 years of Swiss tourist marketing”. Anniversary
A different perspective of Switzerland by five renowned photographers. They discovered the country behind the idyllic postcards. Anniversary
On the Anniversary Tour through all 13 regions, Switzerland Tourism showed its gratitude to the sector and took the opportunity to exchange ideas. Anniversary
Tourism posters as a testament to their time were on display at the “Go on holiday!” exhibition in Zurich, Bellinzona and Lucerne, with selective examples shown in context. Anniversary
Train travel campaigns Train travel plays a key role in sustainable travel. This type of travel was promoted in 2023 with four campaigns and a lot of prominent support.
A digital Alpine window Switzerland Tourism responded quickly to the challenging snow situation in winter 2022/23 with a new live webcam overview.
Where US guests travel to There was a lot of pent-up demand for holidays among US guests, and Switzerland was high on their bucket list in 2023.
Prominent Swiss ambassadors Neeraj Chopra, Beatrice Egli, Michelle Hunziker, Marco Odermatt, Andri Ragettli and Yann Sommer got their fans into Switzerland in 2023.
