100 years of success
was the theme of the exhibitions and campaigns celebrating “100 years of Swiss tourist marketing”.
A different perspective
of Switzerland by five renowned photographers. They discovered the country behind the idyllic postcards.
On the Anniversary Tour
through all 13 regions, Switzerland Tourism showed its gratitude to the sector and took the opportunity to exchange ideas.
Tourism posters as a testament to their time
were on display at the “Go on holiday!” exhibition in Zurich, Bellinzona and Lucerne, with selective examples shown in context.
In focus 2018
Tourism Monitor Switzerland
Every four years, Switzerland Tourism carries out a statistical tourism survey providing accurate information on numerous topics as a basis for making strategic decisions.
What makes US tourists tick
Overnight stays by US tourists have risen further. Alex Herrmann, Director Americas, knows what makes these guests tick.