
100 years of success
was the theme of the exhibitions and campaigns celebrating “100 years of Swiss tourist marketing”.
In focus , Projects , Anniversary

A different perspective
of Switzerland by five renowned photographers. They discovered the country behind the idyllic postcards.
Partner projects , Projects , Anniversary

On the Anniversary Tour
through all 13 regions, Switzerland Tourism showed its gratitude to the sector and took the opportunity to exchange ideas.
Partner projects , Projects , Anniversary

Tourism posters as a testament to their time
were on display at the “Go on holiday!” exhibition in Zurich, Bellinzona and Lucerne, with selective examples shown in context.
Partner projects , Projects , Anniversary