100 years of success was the theme of the exhibitions and campaigns celebrating “100 years of Swiss tourist marketing”. In focus, Projects, Anniversary
A different perspective of Switzerland by five renowned photographers. They discovered the country behind the idyllic postcards. Partner projects, Projects, Anniversary
On the Anniversary Tour through all 13 regions, Switzerland Tourism showed its gratitude to the sector and took the opportunity to exchange ideas. Partner projects, Projects, Anniversary
Tourism posters as a testament to their time were on display at the “Go on holiday!” exhibition in Zurich, Bellinzona and Lucerne, with selective examples shown in context. Partner projects, Projects, Anniversary
The digital gateway to Switzerland The new MySwitzerland.com website focuses even more on user needs. This has proven successful.
Media focus on meetings The meetings sector received a great deal of media attention as a result of the incentive trip of Jeunesse Global and the new “Destination Weddings” visitor segment.
Wine tourism Switzerland is only known as a wine destination among connoisseurs. The aim is to change this.
What German visitors want Attracting price-conscious guests from Germany to visit Switzerland. Jörg Peter Krebs, Market Manager Germany, explains what it entails.
