Anniversary

100 years of success

was the theme of the exhibitions and campaigns celebrating “100 years of Swiss tourist marketing”.

In focus , Projects , Anniversary

A different perspective

of Switzerland by five renowned photographers. They discovered the country behind the idyllic postcards.

Partner projects , Projects , Anniversary

On the Anniversary Tour

through all 13 regions, Switzerland Tourism showed its gratitude to the sector and took the opportunity to exchange ideas.

Partner projects , Projects , Anniversary

Tourism posters as a testament to their time

were on display at the “Go on holiday!” exhibition in Zurich, Bellinzona and Lucerne, with selective examples shown in context.

Partner projects , Projects , Anniversary

In focus 2019

The digital gateway to Switzerland

The new MySwitzerland.com website focuses even more on user needs. This has proven successful.

Media focus on meetings

The meetings sector received a great deal of media attention as a result of the incentive trip of Jeunesse Global and the new “Destination Weddings” visitor segment.

Hiking to fight stress

A new hiking study shows that people find they can relax while hiking.

Wine tourism

Switzerland is only known as a wine destination among connoisseurs. The aim is to change this.

What German visitors want

Attracting price-conscious guests from Germany to visit Switzerland. Jörg Peter Krebs, Market Manager Germany, explains what it entails.