Anniversary

100 years of success

was the theme of the exhibitions and campaigns celebrating “100 years of Swiss tourist marketing”.

In focus, Projects, Anniversary

A different perspective

of Switzerland by five renowned photographers. They discovered the country behind the idyllic postcards.

Partner projects, Projects, Anniversary

On the Anniversary Tour

through all 13 regions, Switzerland Tourism showed its gratitude to the sector and took the opportunity to exchange ideas.

Partner projects, Projects, Anniversary

Tourism posters as a testament to their time

were on display at the “Go on holiday!” exhibition in Zurich, Bellinzona and Lucerne, with selective examples shown in context.

Partner projects, Projects, Anniversary

In focus 2018

Tourism Monitor Switzerland

Every four years, Switzerland Tourism carries out a statistical tourism survey providing accurate information on numerous topics as a basis for making strategic decisions.

What makes US tourists tick

Overnight stays by US tourists have risen further. Alex Herrmann, Director Americas, knows what makes these guests tick.

Autumn cuts loose

The autumn months are becoming increasingly popular as a time to travel. Switzerland Tourism is helping to drive this trend with targeted marketing.