100 years of success
was the theme of the exhibitions and campaigns celebrating “100 years of Swiss tourist marketing”.
A different perspective
of Switzerland by five renowned photographers. They discovered the country behind the idyllic postcards.
On the Anniversary Tour
through all 13 regions, Switzerland Tourism showed its gratitude to the sector and took the opportunity to exchange ideas.
Tourism posters as a testament to their time
were on display at the “Go on holiday!” exhibition in Zurich, Bellinzona and Lucerne, with selective examples shown in context.
In focus 2019
The digital gateway to Switzerland
The new MySwitzerland.com website focuses even more on user needs. This has proven successful.
Media focus on meetings
The meetings sector received a great deal of media attention as a result of the incentive trip of Jeunesse Global and the new “Destination Weddings” visitor segment.
Switzerland is only known as a wine destination among connoisseurs. The aim is to change this.