![](https://reportstnet.imgix.net/production/uploads/2023/02/Picture-15.jpg?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=cb148f721f9de1f2bd01aa007e8dbe75)
Awards for Switzerland Tourism
In 2022, Switzerland Tourism (ST) won 22 awards, several of which were thanks to its ambassador Roger Federer.
Organisation
![](https://reportstnet.imgix.net/production/uploads/2023/04/ST_3x2_Willisau-Cities_27123-1-scaled.jpg?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=156&w=230&s=602de8a7e3b9225372292993fcb61b43)
Timeline of the COVID-19 pandemic
The COVID-19 pandemic has plunged tourism worldwide into a deep crisis. Read up on the timeline from 2019 to 2022 here.
Organisation
![](https://reportstnet.imgix.net/production/uploads/2019/12/9FF4700_ST_Org-scaled-1-7.jpg?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=738bcfe7ecd2e5b975c5fa36a5cd0588)
The Switzerland Tourism organisation
The national marketing organisation has a federal mandate to grow demand worldwide for Switzerland as a holiday, travel and conference destination.
Organisation
![](https://reportstnet.imgix.net/production/uploads/2018/01/TeaserPeople-5-1-1.png?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=7c78aeb18939f8e06a5e02fd170d4e71)
Extended Management Team (EMT)
Names, Organisation
![](https://reportstnet.imgix.net/production/uploads/2018/01/TeaserPeople-6-1.png?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=1248ed99374719ffb583e73cbc428000)
The Executive Board
Names, Organisation
![](https://reportstnet.imgix.net/production/uploads/2018/01/TeaserPeople-1-1-1.png?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=e6dbe1329388e1edeedfb23b6a204a27)
The Board of Directors
Names, Organisation
![](https://reportstnet.imgix.net/production/uploads/2019/01/ST0043796-4-1.jpg?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=35459917f8f1c3b0c2f91e2861871ab4)
Global marketing report 2022
In 23 markets a total of 35 regional offices ensure the country-specific adaptation of Switzerland Tourism’s marketing campaigns.
Market topics, Organisation
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The Switzerland Tourism Council
Government representatives, economic partners, strategic partners, as well as canton and city representatives sit on the council.
Names, Organisation
![](https://reportstnet.imgix.net/production/uploads/2018/01/TeaserOrganisation-2-1-1.png?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=383909ecd1b497c82e83965714a1b075)
The cross-sectoral tourism network
In a cross-sectoral industry such as tourism, the network is the basis for Switzerland Tourism's success.
Network, Organisation
![](https://reportstnet.imgix.net/production/uploads/2023/01/Bildschirmfoto-2023-03-17-um-11.25.56.png?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=7422bf665485b3c60f2950163c48537d)
Key indicators for 2022
The most important key indicators for the year at a glance.
Organisation
![](https://reportstnet.imgix.net/production/uploads/2023/01/ST_Trekking-glacier-de-Saas-Fee_65158.jpg?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=fe6115686f779c8814e08674cefbfa09)
Focus on tourism
Climate change, the war in Ukraine and the development of winter tourism: These were the dominant issues that faced the industry in 2022.
Winter, Main issues in tourism
![](https://reportstnet.imgix.net/production/uploads/2023/01/ST_3x2_Vevey-sunbathing-on-the-Dolce-Riviera-jetty_92237-1.jpg?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=95b6e916a40bb9253b522291580b50aa)
Climate change and tourism
Global climate change is a fact. The tourism industry is rising to the challenges and taking responsibility.
Main issues in tourism, Swissainable-en
![](https://reportstnet.imgix.net/production/uploads/2023/01/Diplomacy_Marketing_Schwingfest-Kopie.png?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=54ee5cb0b9c1f3f2ab61d1af271e4444)
Tourism ambassador
Tackling new markets, mastering tricky contexts, cultivating relationships: Federico Sommaruga is the expert in “Diplomacy Marketing”.
Market topics, Organisation
![](https://reportstnet.imgix.net/production/uploads/2023/01/Bildschirmfoto-2023-03-07-um-18.12.23-1.png?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=0b9a9f95153cb533b507517bd7203b32)
KAM in long-haul markets
Urge to travel was up in short-haul markets, but more time needed for long-haul markets, making KAM all the more important in 2022.
Organisation, Mission
![](https://reportstnet.imgix.net/production/uploads/2022/12/Brigitta_am_Ferientag-1.jpg?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=0c90913ce0b836fad478bb2024300440)
Armed for multiple crises
As the accumulation of crises in 2022 has shown, strong positioning is nonetheless needed to ensure prosperity.
Organisation, Vision
![](https://reportstnet.imgix.net/production/uploads/2022/12/Bildschirmfoto-2023-03-07-um-18.05.16-1.png?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=9f6e741661e9834cf66214434c4bf88a)
Offices in Lisbon and Manila
ST outposts to better identify and assess new guest groups.
Organisation, Market topics
![](https://reportstnet.imgix.net/production/uploads/2022/12/ST_3x2_Gstaad-Snow-Bike-Festival_31193-4.jpg?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=dc29787d3a3111d78532240d83eadb13)
Winter tourism is changing
A longer autumn, less snow, declining guest numbers. New ideas for the winter season are both welcome and needed.
Main issues in tourism
![](https://reportstnet.imgix.net/production/uploads/2022/12/ST_3x2_Veggie-Day-Cabane-Balavaux_87885-scaled.jpg?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=854f5393ffd74bf27e46d1f21b969bf1)
Test your knowledge
Quiz: From gastronomy to hotel overnight stays – test your knowledge of tourism here.
Organisation
![](https://reportstnet.imgix.net/production/uploads/2022/12/ST_3x2_St-Moritz-mountain-landscape_63806-1.jpg?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=5815fed03dbd5f6553948d73bcc07ac5)
War in Europe
Russia brings war back to Europe, and Swiss tourism is also affected as a result.
Main issues in tourism
![](https://reportstnet.imgix.net/production/uploads/2022/12/MicrosoftTeams_en_def.jpg?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=f3736130764ec5bc8c466fa620b2742a)
New market structure
Switzerland Tourism restructured the markets, strengthening agility and resilience for times of crisis.
Market topics, Organisation