Journalists from across the world
Around 90 international journalists took part in nine media trips, each one organised around a particular theme.
Marketing strategy
Campaign & Activation
Switzerland Tourism selects the most suitable analog and digital channels for its own campaigns and marketing activities depending on the target group and market.
Marketing strategy, Campaigns
Partner Integration
Switzerland Tourism cooperates closely with industry and corporate partners under the umbrella of the strong brand Switzerland.
Marketing strategy
Key Media Management
As the pandemic receded in 2022, Switzerland Tourism was again able to proactively set more media topics.
Marketing strategy
Key Account Management (KAM)
Maintaining relationships with tour operators is vital, particularly in long-haul markets.
Marketing strategy
Strong performance thanks to recovery
The additional federal recovery funds enabled Swiss tourism to continue improving while focusing on short-haul markets.
Recovery campaign
Segment and experiential strategy
Switzerland Tourism has defined 13 visitor types according to their needs. This segmentation makes precise visitor marketing possible.
Marketing strategy
Content creators and BeReal
Social media is changing: more moving images at the 2022 Content Creator Summit – and Switzerland Tourism with BeReal test run.
Marketing strategy, Social media
A guru for sustainability
Millions of people follow what mystic Sadhguru does. He takes advantage of this fact and advocates for sustainable travel.
Recovery campaign, Market topics
Road trip outshines Federer
Oscar winner Anne Hathaway and Switzerland ambassador Roger Federer make do with supporting roles in the film about the Grand Tour of Switzerland.
Marketing strategy, Summer, Grand Tour of Switzerland
Worldwide in business
Requests for business events continued to rise in 2022. A global digital campaign attracted attention.
Marketing strategy
Inspiration for hotels
Hotel Marketing Day 2022 took place for the first time at 17 locations all over Switzerland. With events that created proximity.
Marketing strategy
In focus 2022
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