Optimistic start to the winter Focus on the needs of Gen Z, Roger Federer becomes the international face of the Swiss winter Campaigns, Winter
100 winter experiences The 2020/21 winter campaign was not restricted to the slopes, but also turned the spotlight on other experiences. Campaigns, Winter
Women reaching the top Success for the 100% Women (Peak Challenge) campaign: all-female teams had scaled all 48 of Switzerland’s 4,000m peaks by October 2021.
Brand ambassador Federer Adding Roger Federer to the Switzerland Tourism team resulted in the most successful global campaign of all time.
The Swisstainable movement The aim of the Swisstainable movement is nothing less than for Switzerland to be the world’s most sustainable destination.
What Italian visitors want Italian visitors could be found in greater numbers in Swiss cities. Market manager Christina Gläser explains why.
