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2021 wissen?
2021
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Jahresbericht 2021
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  • Summer campaign
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  • Grand Tour of Switzerland

Winter

Optimistic start to the winter

Focus on the needs of Gen Z, Roger Federer becomes the international face of the Swiss winter

Campaigns, Winter

100 winter experiences

The 2020/21 winter campaign was not restricted to the slopes, but also turned the spotlight on other experiences.

Campaigns, Winter

Im Fokus 2021

Women reaching the top

Success for the 100% Women (Peak Challenge) campaign: all-female teams had scaled all 48 of Switzerland’s 4,000m peaks by October 2021.

Brand ambassador Federer

Adding Roger Federer to the Switzerland Tourism team resulted in the most successful global campaign of all time.

The Swisstainable movement

The aim of the Swisstainable movement is nothing less than for Switzerland to be the world’s most sustainable destination.

What Italian visitors want

Italian visitors could be found in greater numbers in Swiss cities. Market manager Christina Gläser explains why.

Key indicators for 2021

The most important key indicators for the year at a glance.

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