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2021 wissen?
2021
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Jahresbericht 2021
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  • In focus
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  • Hotel overnight stays
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  • Summer campaign
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  • Swisstainable
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  • Facts and figures
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  • four pillars of marketing
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  • Recovery campaign
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  • In focus
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  • Winter
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  • Grand Tour of Switzerland

Summer

A fairytale summer offer

Making travel cheaper and more sustainable than ever before – the summer travelcard was a huge hit in the Swiss domestic market.

Summer, Product development, Sustainability

Bastian Baker’s road trip

The Grand Tour of Switzerland was a source of inspiration for the singer-songwriter’s single “Jackpot”.

Summer, Partner projects

Influencer Summit back live

The first international Influencer Summit since the start of the pandemic took place in Ticino, as a little normality returned.

Summer

Women reaching the top

Success for the 100% Women (Peak Challenge) campaign: all-female teams had scaled all 48 of Switzerland’s 4,000m peaks by October 2021.

In focus, Campaigns, Summer

Im Fokus 2021

Women reaching the top

Success for the 100% Women (Peak Challenge) campaign: all-female teams had scaled all 48 of Switzerland’s 4,000m peaks by October 2021.

Brand ambassador Federer

Adding Roger Federer to the Switzerland Tourism team resulted in the most successful global campaign of all time.

The Swisstainable movement

The aim of the Swisstainable movement is nothing less than for Switzerland to be the world’s most sustainable destination.

What Italian visitors want

Italian visitors could be found in greater numbers in Swiss cities. Market manager Christina Gläser explains why.

Key indicators for 2021

The most important key indicators for the year at a glance.

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