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2019?
2019
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Annual Report 2019
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In focus

What German visitors want

Attracting price-conscious guests from Germany to visit Switzerland. Jörg Peter Krebs, Market Manager Germany, explains what it entails.

In focus, Market topics, Germany

Hiking to fight stress

A new hiking study shows that people find they can relax while hiking.

In focus, Summer, Campaigns

The digital gateway to Switzerland

The new MySwitzerland.com website focuses even more on user needs. This has proven successful.

In focus, Digital marketing, MySwitzerland.com

Wine tourism

Switzerland is only known as a wine destination among connoisseurs. The aim is to change this.

In focus, Campaigns, Product development

Media focus on meetings

The meetings sector received a great deal of media attention as a result of the incentive trip of Jeunesse Global and the new “Destination Weddings” visitor segment.

In focus, Campaigns, Meetings

In focus 2019

The digital gateway to Switzerland

The new MySwitzerland.com website focuses even more on user needs. This has proven successful.

Media focus on meetings

The meetings sector received a great deal of media attention as a result of the incentive trip of Jeunesse Global and the new “Destination Weddings” visitor segment.

Hiking to fight stress

A new hiking study shows that people find they can relax while hiking.

Wine tourism

Switzerland is only known as a wine destination among connoisseurs. The aim is to change this.

What German visitors want

Attracting price-conscious guests from Germany to visit Switzerland. Jörg Peter Krebs, Market Manager Germany, explains what it entails.

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This annual report only covers topics of 2019; all published articles were written before the outbreak of Covid-19 (coronavirus).