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What German visitors want
Attracting price-conscious guests from Germany to visit Switzerland. Jörg Peter Krebs, Market Manager Germany, explains what it entails.
In focus, Market topics, Germany
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Hiking to fight stress
A new hiking study shows that people find they can relax while hiking.
In focus, Summer, Campaigns
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The digital gateway to Switzerland
The new MySwitzerland.com website focuses even more on user needs. This has proven successful.
In focus, Digital marketing, MySwitzerland.com
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Wine tourism
Switzerland is only known as a wine destination among connoisseurs. The aim is to change this.
In focus, Campaigns, Product development
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Media focus on meetings
The meetings sector received a great deal of media attention as a result of the incentive trip of Jeunesse Global and the new “Destination Weddings” visitor segment.
In focus, Campaigns, Meetings