In 2018, Switzerland Tourism ST organised press trips to the regions of Basel, Bern, Lake Geneva, Graubünden, Jura & Three-Lakes, Lucerne-Lake Lucerne, Ticino, Valais and Zurich. The biggest trip, with 20 journalists taking part, was on the Rhaetian Railway, which in 2018 celebrated its ten-year anniversary as a UNESCO World Heritage Site.

Overview international media trips
Press trip theme Number of journalists Markets involved Destinations
Upgrade Your Winter 11 Australia, Czech Republic, UK, China, Germany, Ukraine, Luxembourg, Denmark, Japan, USA Lucerne-Lake Lucerne Region
Art, design & architecture 8 Netherlands, Canada, Germany, Ukraine, Czech Republic, Indonesia, Australia Basel, Lucerne, La Chaux-de-Fonds
Rhaetian Railway, UNESCO World Heritage Site 20 Thailand, USA, Australia, Ukraine, Japan, Malaysia, UK, Czech Republic, China, Austria, Indonesia, South Korea, Poland, India, Italy, Israel Lugano, Tirano, Poschiavo, Pontresina
Switzerland’s gourmet cuisine 9 Canada, USA, Australia, Czech Republic, Indonesia, India, Ukraine, Poland, China Ticino, St. Moritz
Train journey: from one mountain to the next 9 China, India, Australia, Ukraine, UK, Czech Republic, South Korea, Poland Rigi, Schilthorn
Discover Switzerland by public transport and bike 7 Czech Republic, South Korea, Malaysia, Russia, Ukraine, Canada, China Schaffhausen, Stein am Rhein, St. Gallen, Appenzell, Chur, St. Moritz
Hiking highlights 8 Australia, Netherlands, South Korea, China, Spain, Czech Republic, UK Grindelwald, Zermatt
Typical Swiss food and wine 8 Australia, Netherlands, Russia, Ukraine, Czech Republic, USA, India, Austria Lausanne, Zurich, Lugano
Awaken your senses in autumn 5 Australia, Russia, Czech Republic, South Korea Valais, Fribourg, Grand Tour of Switzerland