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2018
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Annual Report 2018
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Product development

Alpine passes just for cyclists

Over 30% of cyclists made an overnight stay for the “Ride The Alps” series.

Short breaks for stopover passengers

SWISS air passengers changing flights in Zurich can now grab a short break in Switzerland.

New faces, new journey

A new official car partner, a new president and a new head for the Grand Tour of Switzerland Association.

In focus 2018

Tourism Monitor Switzerland

Every four years, Switzerland Tourism carries out a statistical tourism survey providing accurate information on numerous topics as a basis for making strategic decisions.

What makes US tourists tick

Overnight stays by US tourists have risen further. Alex Herrmann, Director Americas, knows what makes these guests tick.

Autumn cuts loose

The autumn months are becoming increasingly popular as a time to travel. Switzerland Tourism is helping to drive this trend with targeted marketing.

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