Taking a break from daily life
is easy thanks to the Alpine hut finder.
New guests for winter sports
were impressed by the “One Day Ski Experience” in 19 destinations. And not only travellers from long-haul markets.
Four second-generation immigrants and Alpi
from “20 Minuten” try on skis for the first time. They tested the First Ski Experience offer and had a lot of fun.
In focus 2017
“Nature wants you back.”
was the name of the 2017 summer campaign. The message was supported by the launch of new online platforms.
100 years of success
was the theme of the exhibitions and campaigns celebrating “100 years of Swiss tourist marketing”.
Overnight hotel stays were up again
thanks to a lot of tourism innovation. The industry staged a turnaround in 2017 encouraged by the good economic climate.