A

B

C

D

Digital marketing

F

G

H

I

J

Japan

K

M

N

O

Organisation

P

R

Russia

S

T

U

UK
USA

V

Vision

W

Winter

Product development

Taking a break from daily life

is easy thanks to the Alpine hut finder.

Summer, Campaigns, Product development

New guests for winter sports

were impressed by the “One Day Ski Experience” in 19 destinations. And not only travellers from long-haul markets.

Product development, Winter, Projects

Four second-generation immigrants and Alpi

from “20 Minuten” try on skis for the first time. They tested the First Ski Experience offer and had a lot of fun.

Product development, Winter, Market topics, Market Switzerland

In focus 2017

“Nature wants you back.”

was the name of the 2017 summer campaign. The message was supported by the launch of new online platforms.

100 years of success

was the theme of the exhibitions and campaigns celebrating “100 years of Swiss tourist marketing”.

Overnight hotel stays were up again

thanks to a lot of tourism innovation. The industry staged a turnaround in 2017 encouraged by the good economic climate.

New image thanks to Bollywood star

Ranveer Singh. He shares his exciting holidays in Switzerland with young Indians on Instagram and other social media.

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