My Swiss Experience
offers unforgettable experiences with locals. Easily accessible on a new platform.
Marketing Key Stories
are multimedia stories. Told in an informative, relevant and exciting way. They are the central product of the partnership campaigns.
The region experts
ensure an exchange of information with Switzerland Tourism regarding the region network.
In focus 2017
“Nature wants you back.”
was the name of the 2017 summer campaign. The message was supported by the launch of new online platforms.
100 years of success
was the theme of the exhibitions and campaigns celebrating “100 years of Swiss tourist marketing”.
Overnight hotel stays were up again
thanks to a lot of tourism innovation. The industry staged a turnaround in 2017 encouraged by the good economic climate.