A

B

C

D

Digital Marketing

F

G

H

I

J

Japan

K

M

N

O

Organisation

P

R

Russia

S

T

U

UK
USA

V

Vision

W

Winter

Content projects

My Swiss Experience

offers unforgettable experiences with locals. Easily accessible on a new platform.

Content projects, Projects, Summer campaign

Marketing Key Stories

are multimedia stories. Told in an informative, relevant and exciting way. They are the central product of the partnership campaigns.

Partnership, Content projects, Key stories

The region experts

ensure an exchange of information with Switzerland Tourism regarding the region network.

Content projects, Projects

In focus 2017

“Nature wants you back.”

was the name of the 2017 summer campaign. The message was supported by the launch of new online platforms.

100 years of success

was the theme of the exhibitions and campaigns celebrating “100 years of Swiss tourist marketing”.

Overnight hotel stays were up again

thanks to a lot of tourism innovation. The industry staged a turnaround in 2017 encouraged by the good economic climate.

New image thanks to Bollywood star

Ranveer Singh. He shares his exciting holidays in Switzerland with young Indians on Instagram and other social media.

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