A

B

C

D

Digital Marketing

F

G

H

Hotel

I

J

Japan

K

M

N

O

Overnight hotel stays

P

R

Russia

S

T

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UK
USA

V

Vision

W

Winter

Membership

Members benefit

from the strong network of Switzerland Tourism and are always up to date with STnet.ch.

Membership, Network, Facts and figures

The Vacation Day in Davos Klosters

took place under the motto “turnaround.” There were 1,250 industry representatives and professionals in attendance at the event.

Membership, Network, Turnaround

Whether it’s a bike hotel

or a design hotel, the accommodation partnerships sparked the public’s interest in participating hotels.

Membership, Network, Accommodation partnership, Hotel

The Switzerland Tourism Council

plays an important role in the organisation of Switzerland Tourism.

Membership, Network

In focus 2017

“Nature wants you back.”

was the name of the 2017 summer campaign. The message was supported by the launch of new online platforms.

100 years of success

was the theme of the exhibitions and campaigns celebrating “100 years of Swiss tourist marketing”.

Overnight hotel stays were up again

thanks to a lot of tourism innovation. The industry staged a turnaround in 2017 encouraged by the good economic climate.

New image thanks to Bollywood star

Ranveer Singh. He shares his exciting holidays in Switzerland with young Indians on Instagram and other social media.

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