The Swisstainable movement
The aim of the Swisstainable movement is nothing less than for Switzerland to be the world’s most sustainable destination.
A fairytale summer offer
Making travel cheaper and more sustainable than ever before – the summer travelcard was a huge hit in the Swiss domestic market.
Im Fokus 2022
A road trip with Roger Federer
The tennis star promotes the Grand Tour of Switzerland together with actress Anne Hathaway – and breaks all records.
New market structure
Switzerland Tourism restructured the markets, strengthening agility and resilience for times of crisis.
Short-haul guests are back
Hotel overnight stays from short-haul markets have almost returned to pre-pandemic levels, with several reasons for this.
Indulgence without compromise
The first Swisstainable Veggie Day was very well received throughout Switzerland, by both restaurants and guests.