The bonds of friendship
A two-nation hiking trail in Singapore (market South East Asia) stimulates curiosity about hiking in Switzerland and symbolises the friendship between the two countries.
Southeast Asian travel agencies
tested the “One Day Ski Experience” and took their first turns in snow during the Asia Pacific Workshop.
In focus 2020
Global recovery campaign
Switzerland Tourism responded to the worldwide travel restrictions with empathy, striking marketing activities and attractive offers.
Cities campaign stepped up
Cities, which were disproportionately affected, were supported by means of attractively priced offers directed at specific target groups.
New umbrella campaign
Switzerland Tourism rolled out the new umbrella campaign, “I need Switzerland.” in summer 2020.