The bonds of friendship
A two-nation hiking trail in Singapore (market South East Asia) stimulates curiosity about hiking in Switzerland and symbolises the friendship between the two countries.
Southeast Asian travel agencies
tested the “One Day Ski Experience” and took their first turns in snow during the Asia Pacific Workshop.
In focus 2019
The digital gateway to Switzerland
The new MySwitzerland.com website focuses even more on user needs. This has proven successful.
Media focus on meetings
The meetings sector received a great deal of media attention as a result of the incentive trip of Jeunesse Global and the new “Destination Weddings” visitor segment.
Switzerland is only known as a wine destination among connoisseurs. The aim is to change this.