![](https://reportstnet.imgix.net/production/uploads/2018/02/sts0041140_3_en.jpg?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=156&w=230&s=514cd05f15c6749aeb75632276ec0b2e)
Segment and experiential strategy
for targeted marketing, as visitors increasingly want to explore, experience and discover new things on holiday.
Segmentation
![](https://reportstnet.imgix.net/production/uploads/2018/02/sts0041140_3_en-1.jpg?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=4f8d946fbda0f81a2fa898a7bc408df4)
Segment and experiential strategy
Switzerland Tourism has defined 13 visitor types according to their needs. This segmentation makes precise visitor marketing possible.
Segmentation
![](https://reportstnet.imgix.net/production/uploads/2018/02/sts0041140_3_en-1-1.jpg?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=0263b7c905c87ef4a06b70ef84865500)
Segment and experiential strategy
Switzerland Tourism has defined 13 visitor types according to their needs. This segmentation makes precise visitor marketing possible.
Segmentation
![](https://reportstnet.imgix.net/production/uploads/2018/02/sts0041140_3_en-1-1-1.jpg?auto=compress%2Cenhance%2Cformat&ch=Save-Data&crop=top&dpr=1&fit=crop&h=240&w=355&s=63055830bd93e10bc6cd59dba9c1664e)
Segment and experiential strategy
Switzerland Tourism has defined 13 visitor types according to their needs. This segmentation makes precise visitor marketing possible.
Segmentation