Focus 2018
/
for targeted marketing, as visitors increasingly want to explore, experience and discover new things on holiday.
Marketing strategy, Segmentation
Switzerland Tourism has defined 13 visitor types according to their needs. This segmentation makes precise visitor marketing possible.
Segmentation
pour un marketing sur mesure.
Stratégie marketing, Segmentation
Suisse Tourisme a défini 13 types d’hôtes en fonction de leurs besoins. Cette segmentation permet un ciblage précis du marketing client.
Segmentation