Segmentation

for targeted marketing, as visitors increasingly want to explore, experience and discover new things on holiday.

Segmentation

Switzerland Tourism has defined 13 visitor types according to their needs. This segmentation makes precise visitor marketing possible.

Segmentation

Switzerland Tourism has defined 13 visitor types according to their needs. This segmentation makes precise visitor marketing possible.

Segmentation

Switzerland Tourism has defined 13 visitor types according to their needs. This segmentation makes precise visitor marketing possible.

Segmentation

In focus 2022

The tennis star promotes the Grand Tour of Switzerland together with actress Anne Hathaway – and breaks all records.

Switzerland Tourism restructured the markets, strengthening agility and resilience for times of crisis.

Hotel overnight stays from short-haul markets have almost returned to pre-pandemic levels, with several reasons for this.

The first Swisstainable Veggie Day was very well received throughout Switzerland, by both restaurants and guests.

The most important key indicators for the year at a glance.