Three million Russians
watched the TV show “Let’s go and eat” about Switzerland, in particular Zurich, its gastronomy and traditions.
is a tradition in Switzerland. Russian tour operators looked into the medical wellness offer in Heidiland.
Tre milioni di russi
hanno visto lo show TV «Let’s go and eat» sulla Svizzera e soprattutto su Zurigo, la sua gastronomia e le sue tradizioni.
Il turismo della salute
qui è tradizione. Operatori turistici russi hanno visionato l’offerta medical wellness di Heidiland.
In focus 2019
The digital gateway to Switzerland
The new MySwitzerland.com website focuses even more on user needs. This has proven successful.
Media focus on meetings
The meetings sector received a great deal of media attention as a result of the incentive trip of Jeunesse Global and the new “Destination Weddings” visitor segment.
Switzerland is only known as a wine destination among connoisseurs. The aim is to change this.