Three million Russians watched the TV show “Let’s go and eat” about Switzerland, in particular Zurich, its gastronomy and traditions. Russia
Medical tourism is a tradition in Switzerland. Russian tour operators looked into the medical wellness offer in Heidiland. Russia, Key Account Management
Women reaching the top Success for the 100% Women (Peak Challenge) campaign: all-female teams had scaled all 48 of Switzerland’s 4,000m peaks by October 2021.
Brand ambassador Federer Adding Roger Federer to the Switzerland Tourism team resulted in the most successful global campaign of all time.
The Swisstainable movement The aim of the Swisstainable movement is nothing less than for Switzerland to be the world’s most sustainable destination.
What Italian visitors want Italian visitors could be found in greater numbers in Swiss cities. Market manager Christina Gläser explains why.
