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2022 wissen?
2022
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Jahresbericht 2022
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  • In focus
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  • Benelux
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  • Vision
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  • Mission
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K
  • Key Account Management
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  • Names
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R
  • Recovery campaign
C
  • Campaigns
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W
  • Winter
A
  • Autumn
P
  • Projects
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G
  • Grand Tour of Switzerland
F
  • Financial statements

Poland

The Unspunnenfest in Polish living rooms

via TV and radio, which reported on the festival thanks to a press trip from Switzerland Tourism.

Poland

Nature lover Adam Wajrak

brought Poles back to nature. The campaign with newspaper “Gazeta Wyborcza” achieved eight million contacts.

Poland

Im Fokus 2022

A road trip with Roger Federer

The tennis star promotes the Grand Tour of Switzerland together with actress Anne Hathaway – and breaks all records.

New market structure

Switzerland Tourism restructured the markets, strengthening agility and resilience for times of crisis.

Short-haul guests are back

Hotel overnight stays from short-haul markets have almost returned to pre-pandemic levels, with several reasons for this.

Indulgence without compromise

The first Swisstainable Veggie Day was very well received throughout Switzerland, by both restaurants and guests.

Key indicators for 2022

The most important key indicators for the year at a glance.

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