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2019?
2019
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Annual Report 2019
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Poland

The Unspunnenfest in Polish living rooms

via TV and radio, which reported on the festival thanks to a press trip from Switzerland Tourism.

Poland

Nature lover Adam Wajrak

brought Poles back to nature. The campaign with newspaper “Gazeta Wyborcza” achieved eight million contacts.

Poland

In focus 2019

The digital gateway to Switzerland

The new MySwitzerland.com website focuses even more on user needs. This has proven successful.

Media focus on meetings

The meetings sector received a great deal of media attention as a result of the incentive trip of Jeunesse Global and the new “Destination Weddings” visitor segment.

Hiking to fight stress

A new hiking study shows that people find they can relax while hiking.

Wine tourism

Switzerland is only known as a wine destination among connoisseurs. The aim is to change this.

What German visitors want

Attracting price-conscious guests from Germany to visit Switzerland. Jörg Peter Krebs, Market Manager Germany, explains what it entails.

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This annual report only covers topics of 2019; all published articles were written before the outbreak of Covid-19 (coronavirus).