The Unspunnenfest in Polish living rooms via TV and radio, which reported on the festival thanks to a press trip from Switzerland Tourism. Four-Wheel-Drive, Marketing strategy, Poland
Nature lover Adam Wajrak brought Poles back to nature. The campaign with newspaper “Gazeta Wyborcza” achieved eight million contacts. Summer, Market topics, Poland
The digital gateway to Switzerland The new MySwitzerland.com website focuses even more on user needs. This has proven successful.
Media focus on meetings The meetings sector received a great deal of media attention as a result of the incentive trip of Jeunesse Global and the new “Destination Weddings” visitor segment.
Wine tourism Switzerland is only known as a wine destination among connoisseurs. The aim is to change this.
What German visitors want Attracting price-conscious guests from Germany to visit Switzerland. Jörg Peter Krebs, Market Manager Germany, explains what it entails.
