The Unspunnenfest in Polish living rooms via TV and radio, which reported on the festival thanks to a press trip from Switzerland Tourism. Poland
Nature lover Adam Wajrak brought Poles back to nature. The campaign with newspaper “Gazeta Wyborcza” achieved eight million contacts. Poland
Global recovery campaign Switzerland Tourism responded to the worldwide travel restrictions with empathy, striking marketing activities and attractive offers.
Cities campaign stepped up Cities, which were disproportionately affected, were supported by means of attractively priced offers directed at specific target groups.
New umbrella campaign Switzerland Tourism rolled out the new umbrella campaign, “I need Switzerland.” in summer 2020.
In contact thanks to social media Switzerland remained in people’s thoughts despite the lockdown – thanks to established social media accounts, a new TikTok presence and pin extensions.
