The Unspunnenfest in Polish living rooms via TV and radio, which reported on the festival thanks to a press trip from Switzerland Tourism. Poland
Nature lover Adam Wajrak brought Poles back to nature. The campaign with newspaper “Gazeta Wyborcza” achieved eight million contacts. Poland
Women reaching the top Success for the 100% Women (Peak Challenge) campaign: all-female teams had scaled all 48 of Switzerland’s 4,000m peaks by October 2021.
Brand ambassador Federer Adding Roger Federer to the Switzerland Tourism team resulted in the most successful global campaign of all time.
The Swisstainable movement The aim of the Swisstainable movement is nothing less than for Switzerland to be the world’s most sustainable destination.
What Italian visitors want Italian visitors could be found in greater numbers in Swiss cities. Market manager Christina Gläser explains why.
