The Unspunnenfest in Polish living rooms via TV and radio, which reported on the festival thanks to a press trip from Switzerland Tourism. Poland
Nature lover Adam Wajrak brought Poles back to nature. The campaign with newspaper “Gazeta Wyborcza” achieved eight million contacts. Poland
A road trip with Roger Federer The tennis star promotes the Grand Tour of Switzerland together with actress Anne Hathaway – and breaks all records.
New market structure Switzerland Tourism restructured the markets, strengthening agility and resilience for times of crisis.
Short-haul guests are back Hotel overnight stays from short-haul markets have almost returned to pre-pandemic levels, with several reasons for this.
Indulgence without compromise The first Swisstainable Veggie Day was very well received throughout Switzerland, by both restaurants and guests.
