KAM in long-haul markets
Urge to travel was up in short-haul markets, but more time needed for long-haul markets, making KAM all the more important in 2022.
Evolution is gathering pace
Key role of Switzerland Tourism: the implementation of strategies for adaptation to guarantee nationwide prosperity from tourism.
2017 was a year of change
for Swiss tourism, marked by economic recovery as well as major social changes.
Im Fokus 2022
A road trip with Roger Federer
The tennis star promotes the Grand Tour of Switzerland together with actress Anne Hathaway – and breaks all records.
New market structure
Switzerland Tourism restructured the markets, strengthening agility and resilience for times of crisis.
Short-haul guests are back
Hotel overnight stays from short-haul markets have almost returned to pre-pandemic levels, with several reasons for this.
Indulgence without compromise
The first Swisstainable Veggie Day was very well received throughout Switzerland, by both restaurants and guests.