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KAM in long-haul markets
Urge to travel was up in short-haul markets, but more time needed for long-haul markets, making KAM all the more important in 2022.
Mission
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Evolution is gathering pace
Key role of Switzerland Tourism: the implementation of strategies for adaptation to guarantee nationwide prosperity from tourism.
Mission
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2017 was a year of change
for Swiss tourism, marked by economic recovery as well as major social changes.
Vision, Mission