KAM in long-haul markets Urge to travel was up in short-haul markets, but more time needed for long-haul markets, making KAM all the more important in 2022. Mission
Evolution is gathering pace Key role of Switzerland Tourism: the implementation of strategies for adaptation to guarantee nationwide prosperity from tourism. Mission
2017 was a year of change for Swiss tourism, marked by economic recovery as well as major social changes. Vision, Mission
Train travel campaigns Train travel plays a key role in sustainable travel. This type of travel was promoted in 2023 with four campaigns and a lot of prominent support.
A digital Alpine window Switzerland Tourism responded quickly to the challenging snow situation in winter 2022/23 with a new live webcam overview.
Where US guests travel to There was a lot of pent-up demand for holidays among US guests, and Switzerland was high on their bucket list in 2023.
Prominent Swiss ambassadors Neeraj Chopra, Beatrice Egli, Michelle Hunziker, Marco Odermatt, Andri Ragettli and Yann Sommer got their fans into Switzerland in 2023.
