Trade workshops are back
After more than two years, the Asia Pacific Workshop returned, bringing tour operators and tourism suppliers together.
Winter holiday shopping
A total of 115 international buyers and 110 Swiss suppliers met in Gstaad for the Snow Travel Mart Switzerland.
Key Account Management
targets tour operators and maintains relationships with them, which is crucial for long-haul markets.
is a tradition in Switzerland. Russian tour operators looked into the medical wellness offer in Heidiland.
Germany showing more interest
in the Switzerland Travel Mart 2017 and generally more and more participants from Europe.
In focus 2022
A road trip with Roger Federer
The tennis star promotes the Grand Tour of Switzerland together with actress Anne Hathaway – and breaks all records.
New market structure
Switzerland Tourism restructured the markets, strengthening agility and resilience for times of crisis.
Short-haul guests are back
Hotel overnight stays from short-haul markets have almost returned to pre-pandemic levels, with several reasons for this.
Indulgence without compromise
The first Swisstainable Veggie Day was very well received throughout Switzerland, by both restaurants and guests.