What are you looking for in the Annual Report
2021?
2021
Display themes and keywords
Annual Report 2021
  • de
  • en
  • fr
  • it
  • en
    • de
    • en
    • fr
    • it
  • In focus
  • All contributions
  • Focus areas for tourism
  • Test your knowledge
  • Organisation
  • Marketing strategy
  • Projects
  • Financial statements
  • Campaigns
  • Network
  • Market topics
A
  • Assignment
  • Autumn
C
  • Campaigns
  • Cities
F
  • Facts and figures
  • Financial statements
  • Four-Wheel-Drive
  • four pillars of marketing
G
  • Grand Tour of Switzerland
H
  • Hotel overnight stays
I
  • In focus
M
  • Main issues in tourism
  • Market topics
  • Marketing strategy
N
  • Names
  • Network
O
  • Organisation
P
  • Partner projects
  • Partnership
  • Product development
  • Projects
R
  • Recovery campaign
S
  • Summer
  • Summer campaign
  • Sustainability
  • Swisstainable
W
  • Winter

Key Account Management

Winter holiday shopping

A total of 115 international buyers and 110 Swiss suppliers met in Gstaad for the Snow Travel Mart Switzerland.

Key Account Management

Key Account Management

targets tour operators and maintains relationships with them, which is crucial for long-haul markets.

Key Account Management, Facts and figures

Medical tourism

is a tradition in Switzerland. Russian tour operators looked into the medical wellness offer in Heidiland.

Key Account Management, Russia

Germany showing more interest

in the Switzerland Travel Mart 2017 and generally more and more participants from Europe.

Key Account Management

In focus 2021

Women reaching the top

Success for the 100% Women (Peak Challenge) campaign: all-female teams had scaled all 48 of Switzerland’s 4,000m peaks by October 2021.

Brand ambassador Federer

Adding Roger Federer to the Switzerland Tourism team resulted in the most successful global campaign of all time.

The Swisstainable movement

The aim of the Swisstainable movement is nothing less than for Switzerland to be the world’s most sustainable destination.

What Italian visitors want

Italian visitors could be found in greater numbers in Swiss cities. Market manager Christina Gläser explains why.

Key indicators for 2021

The most important key indicators for the year at a glance.

/

All contributions

  • Annual Report: 2021
    • 2020
    • 2019
    • 2018
    • 2017
    • 2016
    • 2015
  • Contact
  • About this Website
  • Legal Notices
  • de
  • en
  • fr
  • it
  • stnet.ch
  • MySwitzerland.com