Key Account Management

A total of 115 international buyers and 110 Swiss suppliers met in Gstaad for the Snow Travel Mart Switzerland.

targets tour operators and maintains relationships with them, which is crucial for long-haul markets.

Key Account Management, Facts and figures

is a tradition in Switzerland. Russian tour operators looked into the medical wellness offer in Heidiland.

Key Account Management, Russia

in the Switzerland Travel Mart 2017 and generally more and more participants from Europe.

Key Account Management

In focus 2021

Success for the 100% Women (Peak Challenge) campaign: all-female teams had scaled all 48 of Switzerland’s 4,000m peaks by October 2021.

Adding Roger Federer to the Switzerland Tourism team resulted in the most successful global campaign of all time.

The aim of the Swisstainable movement is nothing less than for Switzerland to be the world’s most sustainable destination.

Italian visitors could be found in greater numbers in Swiss cities. Market manager Christina Gläser explains why.

The most important key indicators for the year at a glance.