Winter holiday shopping
A total of 115 international buyers and 110 Swiss suppliers met in Gstaad for the Snow Travel Mart Switzerland.
Key Account Management
targets tour operators and maintains relationships with them, which is crucial for long-haul markets.
is a tradition in Switzerland. Russian tour operators looked into the medical wellness offer in Heidiland.
Germany showing more interest
in the Switzerland Travel Mart 2017 and generally more and more participants from Europe.
In focus 2019
The digital gateway to Switzerland
The new MySwitzerland.com website focuses even more on user needs. This has proven successful.
Media focus on meetings
The meetings sector received a great deal of media attention as a result of the incentive trip of Jeunesse Global and the new “Destination Weddings” visitor segment.
Switzerland is only known as a wine destination among connoisseurs. The aim is to change this.