Germany

Attracting price-conscious guests from Germany to visit Switzerland. Jörg Peter Krebs, Market Manager Germany, explains what it entails.

Germany

were projected onto the façade of the Swiss embassy in Berlin (Germany) at the start of the 2017 summer campaign.

Germany

in Germany are travelling to the Bernese Oberland for a ski holiday – thanks to a competition from the campaign “Winter goes to school”.

Germany

In focus 2021

Success for the 100% Women (Peak Challenge) campaign: all-female teams had scaled all 48 of Switzerland’s 4,000m peaks by October 2021.

Adding Roger Federer to the Switzerland Tourism team resulted in the most successful global campaign of all time.

The aim of the Swisstainable movement is nothing less than for Switzerland to be the world’s most sustainable destination.

Italian visitors could be found in greater numbers in Swiss cities. Market manager Christina Gläser explains why.

The most important key indicators for the year at a glance.