Germany

Attracting price-conscious guests from Germany to visit Switzerland. Jörg Peter Krebs, Market Manager Germany, explains what it entails.

Germany

were projected onto the façade of the Swiss embassy in Berlin (Germany) at the start of the 2017 summer campaign.

Germany

in Germany are travelling to the Bernese Oberland for a ski holiday – thanks to a competition from the campaign “Winter goes to school”.

Germany

In focus 2022

The tennis star promotes the Grand Tour of Switzerland together with actress Anne Hathaway – and breaks all records.

Switzerland Tourism restructured the markets, strengthening agility and resilience for times of crisis.

Hotel overnight stays from short-haul markets have almost returned to pre-pandemic levels, with several reasons for this.

The first Swisstainable Veggie Day was very well received throughout Switzerland, by both restaurants and guests.

The most important key indicators for the year at a glance.