In focus
All contributions
Challenges
Test your knowledge

Campaigns
Network
Markets
Organisation
Marketing strategy
Projects
Financial statements

Assignment

Challenges
Cities

Digital Marketing

Facts and figures
Four-Wheel-Drive

Grand Tour of Switzerland

Hotel

Key Account Management
Key media management

Main issues in tourism
Market Switzerland
Market research
Meetings
Membership
Mission

Names

Overnight hotel stays

Partner projects
Partnership
Product development

Segmentation
Summer

Vision

Winter

Germany

Impressive mountain landscapes

were projected onto the façade of the Swiss embassy in Berlin (Germany) at the start of the 2017 summer campaign.

Summer, Markets, Germany

Students from Bad Vilbel

in Germany are travelling to the Bernese Oberland for a ski holiday – thanks to a competition from the campaign “Winter goes to school”.

Winter, Markets, Germany

In focus 2018

Tourism Monitor Switzerland

Every four years, Switzerland Tourism carries out a statistical tourism survey providing accurate information on numerous topics as a basis for making strategic decisions.

What makes US tourists tick

Overnight stays by US tourists have risen further. Alex Herrmann, Director Americas, knows what makes these guests tick.

Autumn cuts loose

The autumn months are becoming increasingly popular as a time to travel. Switzerland Tourism is helping to drive this trend with targeted marketing.