Germany

What German visitors want

Attracting price-conscious guests from Germany to visit Switzerland. Jörg Peter Krebs, Market Manager Germany, explains what it entails.

Germany

Impressive mountain landscapes

were projected onto the façade of the Swiss embassy in Berlin (Germany) at the start of the 2017 summer campaign.

Germany

Students from Bad Vilbel

in Germany are travelling to the Bernese Oberland for a ski holiday – thanks to a competition from the campaign “Winter goes to school”.

Germany

In focus 2020

Global recovery campaign

Switzerland Tourism responded to the worldwide travel restrictions with empathy, striking marketing activities and attractive offers.

Cities campaign stepped up

Cities, which were disproportionately affected, were supported by means of attractively priced offers directed at specific target groups.

New umbrella campaign

Switzerland Tourism rolled out the new umbrella campaign, “I need Switzerland.” in summer 2020.

In contact thanks to social media

Switzerland remained in people’s thoughts despite the lockdown – thanks to established social media accounts, a new TikTok presence and pin extensions.